Melbourne | OCTOBER 19, 2017


EARLY BIRD Tickets on Sale Now for Only $47 Y

Early Bird Access Expires in:


What is #BeTheDifference?

If you are ready to unravel the secret to EARNING WHAT YOU’RE WORTH and unlocking your ability to enjoy MUCH GREATER SUCCESS, all while making a BIGGER DIFFERENCE in the world in the process, then don’t miss your chance to be part of this extraordinary event.

Be The Difference 2017 brings hundreds of innovative business owners, industry thought leaders and key influencers together on Thursday October 19, for one incredible day to explore how you can build profitable connections, expand your reach and make your dent on the universe.


Engage with industry leaders who will transform the way you think about business growth.


Paul McCarthy

Founder & CEO Marketers Club 

Paul is the creator of the #BeTheDifference event and one of Australia’s most sought after and respected small business marketing specialists.

Paul's marketing strategies have transformed the fortunes of thousands of entrepreneurs over the past 15 years and he will show you how to innovate your marketing efforts and truly standout in a noisy, competitive marketplace. 

At #BeTheDifference, Paul will show you how the very best marketers are building a movement of passionate and dedicated customers who want to be connected to their brand and message.  

If you have a passion and a purpose and now you’re ready to ignite a movement behind your vision, this session will show you how to move from pushing out tired marketing messages, to innovating your approach and becoming the destination of choice for your marketplace.


Yvonne Adele

Co-Founder Spruikable

Yvonne Adele is a guru in the digital marketing space. A Microsoft graduate with over two decades experience, Yvonne's first shot to prominence was as Ms Megabyte in the mid 90ʹs. 

This led to a national media profile and best-selling book 'Conquer Your Computer'. As Ms Megabyte, she authored Australia’s PCs for Dummies and travelled around the world as an IT Reporter for the Today Show. Yvonne also enjoyed a long residency as a columnist for Woman’s Day and Women’s Weekly.  

Today, Yvonne teaches entrepreneurs how to build a list of brand advocates (followers) and how to use technology effortlessly to become irresistible to clients.  

In this power-packed session, Yvonne will show you how to use Facebook to grow a list of raving fans and loyal brand advocates.  


Michael Grose

Founder Parenting Ideas

Michael Grose is the best selling author of 10 books and a world leader in the field of parenting. A former columnist with both Fairfax and News Ltd., Michael, through his company Parenting Ideas, supplies over 30 parenting articles every year to nearly 1,500 Australian schools. 

An experienced media performer, he’s been a regular commentator in the Australian media for over a decade, with regular appearances on The Today Show, The Circle, The Project and many other television and radio programs.

Over the past 20 years, Michael has built an incredible business and has positively impacted the lives of countless families around the world. 

Michael joins us to share with you the fastest way to build your brand and how to become the GO TO player in your field or industry.  


Jenn Donovan 

COO & Head Coach Marketers Club

Before taking on the Head Coaching role at the Marketers Club, Jenn bought a run down retail business that was making no money and in less than seven years, sold it for a very healthly 6-figure profit. 

A property law specialist by profession, Jenn knew nothing about retailing when she started, but as a natural action taker, she went to work building a successful retail business.

Today, Jenn helps guide the fortune of Marketers Club members, helping them to take action and stay focused.

In this session, Jenn will reveal the critical areas you will need to focus on if you want to enjoy faster growth and be able to make more of a difference.  


Nathanial Bibby

Founder Bibby Consulting 

Nathanial Bibby is the Managing Director of Bibby Consulting Group, a global social media marketing consulting firm which has built a reputation of delivering cutting-edge strategies including Australia’s first LinkedIn lead generation service. 

Nathanial has helped over 5,000 businesses grow during his 13+ year career. His clients include the likes of Westpac, Western Union, Apple and AIME.

In this session Nathanial will show you multiple ways to use LinkedIn to rapidly grow your leads and create a steady stream of business coming through the door. 

If you want to say goodbye to cold calling and instead learn how to leverage the power of LinkedIn, this session could make all the difference.


Donna Hanson

Founder Prime Solutions 

Since founding her company in 1996, Donna and her team have grown to be one of the country’s premier boutique technology solution providers.  

Working with companies such as Village Roadshow, Specsavers, Country Road, BMW, and CPA Australia, Donna and her team have built a reputation for transforming technology-related issues into solutions that deliver bottom line growth.

If you are a time poor entrepreneur who is always complaining that there is never enough time in the day, then Donna is going to show you how to achieve more and work less. 

If you'd like to learn how to create more money making time in your business, then strap yourself in for this game changing session. 


NAB Centre 

The Hall, 700 Bourke St, Melbourne (Next to Etihad Stadium)

Registration: From 8am 

Doors Open at 9am and the day finishes at 5:30pm



The Marketers Club offers you the chance to become an exhibitor at the 2017 Be The Difference event, giving you the opportunity to showcase your brand and gain targeted exposure to hundreds of entrepreneurs and potential customers. 

To discover how to secure your exclusive industry category, simply download an exhibitor pack today!


With over 200 entrepreneurs in the room, the networking potential for your business is phenomenal.  

Throughout the day we will create lots of opportunities for you to actively build valuable relationships with the other delegates and help you to establish endless high value connections. 

PLUS over $20,000 in Prizes To Be Won!  

Every delegate at #BeTheDifference2017 goes into the running to win the major prize of a seat in our 12-month intensive Game Changer Program valued at $15,000!

This is an incredible opportunity and the chance to WIN a seat in this program is worth the price of admission. 


Tickets to #BeTheDifference are normally valued at $297, but you can secure your EARLY BIRD TICKET today for only $47.

Hurry as this special ticket price is only available for a short time or until sold out. 

If you want to Save $250 off the price of your ticket and attend the #1 Connections Event for Small Business Growth, secure your seats today.

Who Should Attend?

  • Anyone who is tired of watching less talented competitors win the business  
  • Anyone who wants to turn their passion into a sustainable income  
  • Anyone who has been circling around success for years and is ready to claim the income they deserve 
  • Anyone who wants to grow a team of passionate people around them  
  • Anyone who wants to make their dent on the universe  
  • Anyone looking to go into business who wants to fast track their success