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Author Archives: Paul McCarthy

Wants Vs Need

Want Versus Need

If you have children then you are likely familiar with the word – WANT. I WANT this… What I really WANT is… Did I tell you how much I WANT? My kids have a seemingly endless list of wants, but what I routinely point out is, you may want ‘IT’, but do you really NEED…

October 2, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

Big Rock Strategy

The BIG Rock Strategy

Perhaps you are familiar with what is known as the BIG Rock Strategy. The idea of the Big Rock concept was made famous by Stephen Covey, author of Seven Habits of Highly Effective People. If you are unfamiliar with Covey’s analogy, let me start here. A time management guru was speaking to a group of…

September 25, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

Get Energised

How to get Energised

Ever feel like you’re drowning in things to do? Is your TO DO list so long now you don’t even know where to start? The fact is having a massive list of things to do not only means you feel time poor, it also causes a serious energy drain. The challenge for business owners who…

September 18, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

Experience

What an experience

Imagine this! You’ve been invited by a friend to a gala event that you are super excited about attending. When you arrive at the venue, there is a long red carpet that leads from the road to the doorway. At the end of the red carpet, a doorman stands waiting to greet you. In his…

September 11, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

Do you have a Buyer or Seller Mentality?

If you’re in business you need sales, I get that! There is nothing wrong with wanting the sale, but the last thing you want to do is appear like you are desperate for one. There’s a fine line between making it clear that you want to win the business and looking desperate for it. Here’s…

September 4, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

When to Persist

When to Persist?

One of the most difficult challenges for any entrepreneur is knowing how long to stick at something before it’s time to call it quits. We’ve all heard the stories of the entrepreneur that was about to throw in the towel and give up, but decided to stick with it for one more day, to give…

August 28, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

Negative Mindset

The Science of Marketing to a Negative Mindset

One of the first steps to successful marketing is to begin your conversation where the prospective buyer is now, not where you would like them to be. If you want your message to penetrate, then you need to step into the prospects shoes and consider what questions or concerns they may have with their current…

August 21, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

The Basic Laws of Business (Part 2)

Last week we looked at three of the laws of business, if you missed them you can check them HERE. This week I want to examine three more laws that you want to pay close attention to if you want to grow a successful and profitable business. If you ignore these principles, you risk working…

August 14, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

Laws of Business

The Basic Laws of Business

Like gravity, business has universal laws that apply to it and which you ignore at your own peril. These laws govern the way an entrepreneur thinks, acts and prioritises their activities. Over the next two weeks I’m going to look at six of these important laws and how they impact you. This week let’s look…

August 7, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy

NEXT

Life can be busy, especially for an entrepreneur. There seems to be a never-ending list of things vying for your attention.

July 31, 2017blog, digital marketing, Marketing, small business, small business marketingBy Paul McCarthy
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