Recently I was speaking with some members of the Marketers Club program who shared with me the impact a particular idea had on them and their business. So I thought over the next few days I’d share a couple of these ideas with you in the hope they may have the same impact on your business.
The first step most people take to becoming a musician is to select their instrument. They may choose vocals, guitar, drums, bass, sax, piano, violin, trumpet or one of a hundred other possibilities.
The fact is stories are fundamental to how we communicate as human beings. Since we were knee high, we have been learning through stories. In business if you tell the right story and you can capture attention, entertain, enlighten, and persuade all in just a few minutes. The reason stories work so well is because…
After a recent marketing presentation to few hundred business owners, I received an email from one of the audience members asking me a question. The subject line contained their question. They wanted to know how I tackle a challenge that impacts a lot of small business owners. How do you deal with rejection? It’s a…
Increasingly for entrepreneurs, the most pressing issue in their lives isn’t money, it’s time. Time is the new currency and how we spend it will ultimately determine the type of income and lifestyle we can expect to have.
To maximise the success of your marketing you need to understand your customers and the problems they are looking to solve, or the goals they want to achieve.
The art of client maximisation: One of the things we teach Marketers Club members is that the process of marketing is not limited simply to the acquisition of clients.
Happy St. Patricks Day. Now whether you are planning to drink a green beer or not today, MAY THE LUCK OF THE IRISH BE WITH YOU!
Here is a question for you… what do you believe lies at the centre of business success? Clearly there are many crucial components to business success.
Modern business is increasingly about your ability to create relationships, build networks and establish a Circle of Influence. In this post, we explore how to build and leverage your circle of influence. To begin let’s define what we mean by Circle of Influence. We know most people select their service providers based on personal and…