Marketers ClubMarketers Club
Marketers Club
Small business marketing made easy
  • Home
  • ABOUT US
  • How we can help
    • 12 Week Marketing Makeover Program
    • Marketing Super Conference
    • GrowthhubsHome
      • Doncaster GrowthHUB Monthly Meetings
      • Yarrawonga GrowthHUB Monthly Meetings
    • Network / Net-worth Evenings
    • Marketers Club Membership
  • Speaking
    • Speak Your Way to Success
  • Blog
    • Marketing Minute Vlogs
  • Contact Us
Menu back  
FacebookTwitterLinkedinYouTube

The Basic Laws of Business

Like gravity, business has universal laws that apply to it and which you ignore at your own peril.

These laws govern the way an entrepreneur thinks, acts and prioritises their activities.

Over the next two weeks I’m going to look at six of these important laws and how they impact you.

This week let’s look at the first 3.

1. The Law of the Mind

The aim of your marketing is to enter the mind of your prospect.

To penetrate through the more than 5,000 commercial messages the average person is exposed to every day.

The purpose of marketing is to gain top of mind awareness.  Large companies like McDonalds and Coke spend millions in advertising each year to maintain the top of mind awareness of their customers.

While you may operate on a different scale with a vastly smaller budget, the principle remains the same – you need to win top of mind awareness in your area for your industry.

How can you do this?

You start by branding yourself as a specialist or expert and by seeking to educate as many people as possible.

It is essential if you want to create awareness of your products or services that you stack your marketing.

This means that you maintain a theme of colour, style and design throughout all your marketing activities including your advertising, mail outs, stationery, sign writing, uniforms etc.

To build top of mind awareness in small business, you must own a lane; be the expert and ensure consistency in the way that message is delivered to the marketplace.

2. The Law of Perception

Marketing is all about perception.  It has little or nothing to do with reality and everything to do with a person’s perception of reality. In other words, people will perceive you based on the picture you paint.

Human beings are quick to judge one another; and what is the foundation for the judgement – often it’s their first impressions or perception.

Some examples include the look of your office, stationery, clothes or uniform, personal grooming, the way you speak, advertising, phone manner, body language and confidence levels.

If you want to create a more favourable impression with people, then start acting as if you already are whatever it is you want to be. 

If you start to walk, talk, dress, speak and act like a successful person – people will perceive you as successful and begin to treat you as you act. Perception is extremely important so don’t be afraid to project a confident self-image.

3. The Law of Focus

One of the areas most small business owners struggle with is the law of focus.

The average business owner is anything but focused; instead they are easily distracted by any number of ideas, thoughts and possibilities.

Most entrepreneurs attempt to work on many things at once, and as a result they end up doing most of them poorly, or at least not as well as they could.

This lack of focus also causes them to leap from idea to idea, trying ‘this and that’ and never staying with anything long enough to see a return.

How do you improve your degree of focus?

It starts with planning.

Most business owners have no plan.

They begin each day without a clear picture of their goal.  Instead they get busy doing the low priority tasks and promise themselves that once they have completed these smaller tasks, they will be able to focus on the big picture issues.

The reality is there will always be more low priority items to distract them tomorrow.

To succeed in business, you must REGAIN YOUR FOCUS of what is most important.  As Gurter wrote, “Things that matter most must never be at the mercy of things that matter least.”

A Final Word

Standing on the edge of a tall building and saying, ”I think I’ll jump because I don’t think the law of gravity applies to me” is, well, insane.

Equally crazy is to think that the laws of business don’t apply to you. They do – and if you choose to ignore them, you too may suffer a painful fall.

Click Here
Click here to subscribe
Our extraordinary team…
  • Paul McCarthy

    CEO & Founder of the Marketers Club, Head of Marketing Development

    Paul McCarthy is known as Australia’s RockStar Marketer and over the past 15 years he has positively influenced well over 300,000 entrepreneurs.

  • David Penglase

    Head of Sales Development

    David has been teaching people the art of ethical selling for over 20 years and has worked extensively with many of Australia’s top tier corporate companies.

    Personal blog / website
  • Lisa McInnes-Smith

    Head of Influential Communication

    One of the most loved and admired speakers Lisa is the first Australian to be inducted into the International Speakers Hall of Fame.

    Personal blog / website
  • Jenn Donovan

    COO Marketers Club & Head Coach

    Jenn helps guide the fortunes of Marketers Club members, helping them to take action and stay focused. She also works behind the scenes, with CEO Paul McCarthy, building programs and overseeing operations of the Marketers Club.

    Personal blog / website
  • Yvonne Adele

    Head of Social Media Development

    Yvonne Adele is the Marketers Clubs Digital Marketing Expert. Yvonne will show you that social media is easy when you know how.

    Personal blog / website
  • Jules Brooke

    Head of Media and PR Development

    Jules is the founder of Handle Your Own PR and an expert at helping small business owners win free media coverage.

  • Bill Cates

    Head of Referral Development

    Bill Cates is regarded as America’s No.1 Referral Coach and every member of the Marketers Club gets the opportunity to use Bills proven referral generation strategies.

  • Tim Gard

    Head of Presentation Development

    If you want to be able to deliver a more engaging, entertain and influential keynote presentation, workshop, staff training session, or sales meeting Tim Gard can help.

  • Mark Bloodworth

    Head of Team Development

    One of the most complicated components of growing a business is the acquisition, development and retention of great staff.

    Personal blog / website
  • Daniel Calleja

    Head of Video Production

    As video continues to become an increasing important part of online success it’s essential for you to be able to capture and use video effectively as part of your marketing.

    Personal blog / website
Blog
  • how to turn a to do list into a success list
    How to Turn a To Do List into a Success List
    November 3, 2018
  • The 21 greatest sales stoppers and how to avoid them
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 3)
    October 29, 2018
  • The 21 greatest sales stoppers and how to avoid them
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 2)
    October 22, 2018
  • The 21 greatest sales stoppers and how to avoid them (part 1)
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 1)
    October 15, 2018
  • a life without excuses
    A Life Without Excuses
    October 8, 2018
Click here to subscribe
How we can help
  • 12 Week Marketing Makeover Program
  • Doncaster GrowthHUB Monthly Meetings
  • YarrawongaGrowthHUB
  • Membership
  • Networking Evenings
  • speakyourwaytosuccess
Contact info
Marketers Club
  • Address
    A division of the Business Support Network Pty Ltd
    Suite 4B, Level 1, 329 Mitcham Road
    Mitcham VIC 3132
  • Postal address
    PO Box 885 Templestowe VIC 3106
  • Phone
    1300 788 839
  • Email us

Find us on:

FacebookTwitterYouTubeRssLinkedin
Free resources

Free marketing training

No obligation consultation

All content © Marketers Club | Site by Reveler
  • Privacy Policy
  • Terms of Service
bottom menu

ABN 15 126 159 331