Be the Difference is simply unlike any entrepreneurial event you’ve ever attended.

If you are ready to finally unravel the secret to EARNING WHAT YOU’RE WORTH and unlocking your ability to enjoy MUCH GREATER SUCCESS, all while making a BIGGER DIFFERENCE in the world in the process, then don’t miss your chance to be part of this extraordinary event.

Two BIG Days – Monday 24th and Tuesday 25th October 2016

Registration from 8:00am – 8:45am. Doors open at 9:00am

NAB Village, 700 Bourke St, Docklands, Melbourne
(right next to Etihad Stadium)

Are you ready to share your story? Are you ready to cut through the noise?

I’d like to extend a personal invitation for you to join me at BE THE DIFFERENCE!

The reality is if you want money to flow more easily into your life, then you will need to stop chasing the next sale and instead CREATE A MOVEMENT.

Today MONEY FLOWS when a business owner’s UNIQUE ABILITY, AREA of PASSION and ability to concisely COMMUNICATE their philosophy are all correctly aligned.

The fact is people don’t want to be SOLD to – They want to BELONG!

If you are tired of chasing sales and you’re ready to create something more, something extraordinary, then BE THE DIFFERENCE is for you.

  • If you know you are TALENTED at what you do
  • If you are really PASSIONATE about creating outcomes for your clients
  • If you want to POSITIVELY IMPACT more people and earn MORE $$$ in the process

Then secure your seat at ‘Be the Difference’ and learn how to create your MOVEMENT!


Who Should Attend?
  • Anyone who is tired of watching less talented competitors win the business
  • Anyone who wants to turn their passion into a sustainable income
  • Anyone who has been circling around success for years and is ready to claim the income they deserve
  • Anyone who wants to grow a team of passionate people around them
  • Anyone who wants to make their dent on the universe
  • Anyone looking to go into business who wants to fast track their success

At Be the Difference, we will explore 3 critical areas for your success:

Think Different

At Be the Difference you’ll learn why you need to move your thinking from chasing sales to building a movement.

Be Different

At Be the Difference you will discover how to really stand out from the crowd and offer people access to something truly unique and compelling.

Do Different

At Be the Difference you will be exposed to a proven method to fast track your ability to attract great people into your world.

You see, to create sustained success in business, you need to align 3 key elements.
1. What you want to be FAMOUS for
2. What you are PASSIONATE about
3. What drives your ECONOMIC engine

It is only when these 3 areas are truly aligned that a business can enjoy RAPID and SIGNIFICANT success!

To help you achieve more success and accelerate your ability to positively impact more people,
we have assembled an all star team to share their pathways to success.

The Speakers


Daniel Flynn

Co-Founder of Thankyou Water and former Young Australian of the Year

Sometimes you need to take risks to succeed.

Daniel Flynn is Co-founder and Managing Director of Thankyou – a social enterprise that exists to empower people to play a part in ending global poverty through simple everyday purchases.  What began with bottled water to fund water projects and tackle the World Water Crisis, now includes 38 consumer products across water, food and body care that funds safe water access, hygiene and sanitation programs as well as food aid in 17 countries including Australia. With 100% of profit going to project, Thankyou have given more than $4.1 million to help hundreds of thousands of people in need.

As Daniel shares the Thankyou story, you will laugh, you will cry and you will be astounded and nervous on their behalf at the crazy risks they take in their pursuit of big dreams. You will be inspired, empowered and motivated as Daniel shares lessons they’ve learnt along the way of how to overcome challenges and obstacles, how to persist and remain focused, and how to turn your dreams and ideas into reality.


Samuel Johnson

Actor and Founder of Love Your Sister and recipient of the Order of Australia

How to be heard in a noisy world.

You may know Samuel Johnson as the star of the recent miniseries about pop guru Molly Meldrum, or for his roles on The Secret Life of Us and Rush. But these days Sam is best known for his charity work for the charity he founded – Love Your Sister, which raises money for the Garvin Institute in search of a cure for breast cancer.

Since launching the charity, Sam has raised $2.3 million and gained almost 300,000 Facebook followers in the process.

He raised $1.5 million of that riding a unicycle around Australia in response to a dare from his sister, Connie, the mother of two young boys who had been diagnosed with terminal cancer.

Since then, Johnson has raised an additional $800,000 more through thousands of fundraising events and interviews around Australia.

His latest goal is to reach $10 million.

So with more than 63,000 registered charities and many Australians suffering from charity fatigue, Sam reveals how he has been able to build a vibrant, supportive and generous community. At Be The Difference, Sam will show you how you can cut through the noise in your marketplace to make sure your message is heard so that you can make your impact on the world you want.

If you are ready for a dose of inspiration combined with some incredibly valuable business lessons, then you won’t want to miss Sam’s presentation.


Yvonne Adele

Digital Marketing Expert

Social Media Marketing is easy – when you know how!

Yvonne Adele is a guru in the digital marketing space. A Microsoft graduate with over two decades of experience, Yvonne first shot to prominence as Ms Megabyte in the mid 90ʹs. This led to a national media profile and best-selling book, Conquer Your Computer.

As Ms Megabyte, she authored Australia’s PCs for Dummies and travelled around the world as IT Reporter for the Today Show and enjoyed a long residency as columnist for Woman’s Day and Women’s Weekly.

Today Yvonne teaches entrepreneurs how to build a list of brand advocates (followers) and how to use technology effortlessly to become irresistible to clients.

In a power-packed session, Yvonne will show you how to BE DIFFERENT and truly leverage social media for your business.

You’ll discover:

  • Where social media MUST fit into your marketing strategy
  • How you can utilise 3 free technology tools to engage with your client base in less than 10 minutes a day.
  • How you can STAND OUT amongst the conversations that are already going on in your area of expertise / industry.
  • How you can earn attention and stand out by creating content that is relevant, interesting, valuable and useful and then give it away.

Ultimately Yvonne will reveal how you can build a network of advocates (followers) who not only purchase your products and services, they also spread the word about YOU to THEIR network.

This is a session not to be missed!


Jason Cunningham

Are You Ready to Earn What Your Worth?

Show me the MONEY!

Jason Cunningham is an accountant with a difference, a BIG DIFFERENCE. He is not only one of the funniest most engaging speakers you’ll hear, he is a shining example of the focus, energy and effort required to build a successful business.

Twenty years ago Jason founded his business, The Practice, with his good friend and business partner Rob. From their humble beginnings they have grown The Practice into a $10 Million company employing over 50 staff.

The author of Where’s my Money and Have your cake and sell it Too, Jason knows what it takes to build a business that provides you with leverage and profit.

Jason is like no other accountant you’ve ever met and it’s been his ability to disrupt the market and bring a new energy and approach that has been pivotal to his success.

At Be The Difference, Jason will show you how to communicate in a way everyone can relate to, and provide you with a fresh perspective on how to grow your business.

What we love about Jason is he doesn’t take himself too seriously, but he takes what he does very seriously.

So if you are ready to start earning what you are worth, if you want access to a simple but game changing strategy for rapid business growth, then you will make attending this session a must.


Lisa McInnes-Smith
High Performance Expert

Your words make all the difference

Lisa is an expert at Raising Performance and this is the overarching theme of all her presentations. She is passionate, provocative and a master of shifting behaviour. After twenty-five years connecting with corporations and business people, Lisa knows what it takes for people to change—to change direction, change attitude, change behaviour and change outcomes.

A gifted communicator, Lisa has presented in 26 countries with her biggest audience being over 33,000 people.  She is also the first person outside North America to be inducted into the international Speaker Hall of Fame. The best selling author of 7 books, Lisa inspires people to grow.

Lisa will reveal how to change the conversation and use words to engage and capture your client’s attention.

A master storyteller, Lisa will help you to discover the art of communicating your story by teaching you how to find, develop and deliver your own powerful stories that enable you to build a movement of people.

Stories are the foundation of attracting your ideal clients and a key to making your business sticky.


David Penglase
Best selling author on Intentionomics

Articulating Your Difference For Sales Success

David Penglase works nationally and internationally with top tier corporations and business owners to help leaders and their teams focus on what really matters to make a positive, prosperous and meaningful difference in their professional and personal lives. He has been inducted into the Australian Professional Speakers Association’s ‘Hall of Fame’ and holds degrees in Business and Human Resource Development, an MBA, a Master Degree in Professional Ethics and a Master of Science Degree in Applied Positive Psychology.

We live in a business world of ‘product parity’… most products (and services) look the same and customers are finding it hard to differentiate between companies, brands, products and services and are left with the only possible point of differentiation as PRICE. For business owners and their salespeople, this is a zero sum game. In this practical and interactive presentation, David will:

  • Provide proven and practical communication strategies to help you better articulate your meaningful difference (regardless of product or service offering)
  • Help you fast-track the trust-building dynamic paramount to selling the way consumers want to buy
  • Unpack his proven Intention-Based Selling process to help you win more new, repeat and referral sales.


Paul McCarthy

Paul is the creator of the Be The Difference event, one of Australia’s most sought after and respected small business marketing specialists Paul has helped transform the fortunes of thousands of business owners across country.

At Be The Difference Paul will show you how the very best markers are building a movement of passionate and dedicated people who wanted to be connected to their brand and message.

If you have a passion and a purpose and now you’re ready to ignite a movement behind your vision, his session will show you how to move from pushing out tired marketing messages, to innovating your approach and becoming the destination of choose for your marketplace.

Discover the secrets to getting your message out there, even in a noisy marketplace!

For the first time ever, you can participate in a conference that has been created specifically to show you how to GET YOUR STORY OUT THERE to more people so you can make more of a difference.

Be The Difference offers you direct access to some of the most successful inspiring and successful marketers, speakers and business builders, who are all dedicated to helping fast track your results.

Massive Networking Opportunities

With room for 200 entrepreneurs, the networking potential is phenomenal.

We will be creating lots of opportunities for you to build valuable relationships with all the other delegates.

Your Investment

Although other conferences of this calibre could set you back over $1,000 to attend, you’ll be pleased to learn that this event has been priced to make it affordable for every entrepreneur.

Register today for just $297

And if you act quickly, you can take advantage of the ACTION TAKERS Bonus and claim over $350 worth of FREE GIFTS.

If you think this is great value, then you’re right! You would pay that for a few hours with a good bookkeeper, whereas here you get over 16+ hours of professional training!

Claim Your FREE Gifts worth over $350

Book now and you will receive the following 3 bonus items – absolutely FREE!

FREE Bonus #1:

Bring A Friend FREE! (Value $297).

If the deal wasn’t good enough already, we’ll provide a second ticket so you can bring your spouse, friend or business partner for FREE! That’s right … order today and you will receive two tickets to this amazing event for only $297. This offer is limited to the first 50 people, so be quick and secure your seat today.

FREE Bonus #2:

Transform Your Marketing In 90 Days (valued at $97).

Post the conference, you will be invited to an exclusive webinar with Paul McCarthy to explore the easiest way to accelerate your success and transform your marketing results inside the next 3 months.

FREE Bonus #3:

Special referral generation report by one of the world’s leading referral experts (Valued at $69).

Bill Cates is recognised as one of the leading referral experts on the planet and as a special bonus, you will receive a copy of his exclusive report – Short Cuts to Referral Success. This special report is packed with great ideas to boost your referrals.

Hurry – Limited Seating Available

We have already pre-sold a large number of the allocated seats available to Marketers Club members and the remaining tickets will go fast…

Don’t forget if you are among the first 50 people to book a seat, you will receive bonuses worth over $297 absolutely FREE.

Remember that this is a once a year event, so if you miss out it will be a long wait until the 2017 Conference.

Frequently Asked Questions

Here are the answers to some frequently asked questions:

What if I've heard some of the Speakers before?

If you don’t want to listen to their presentation again, I recommend that you make an appointment with one of the other speakers (subject to their availability) and brainstorm ways to improve your business.

Will it be worthwhile travelling from Interstate?

While the additional travel appears like a downside, the truth is that interstate conference attendees walk away with a tremendous competitive advantage as they can return home armed with information that will ensure they can access opportunities that others can’t see or don’t know how to capitalise upon.

Will you be offering this event again soon?

Definitely not! Trying to assemble this exact line up of speakers won’t ever happen again. I recommend that you make the effort because this event will be the ground breaking experience that will help entrepreneurs to create million dollar plus business empires.

What do I do if I have Questions?

Please direct your questions to Vicki via email (, or else call the office during business hours on 1300 788 839.

Final Words

I’m sure you’ll agree that this rather long webpage contains a lot of information, which is entirely appropriate considering there is much to say about the upcoming conference.

However, if you had to boil down everything said and on offer into just one question, it would be …

Is a guaranteed brighter and vastly more successful business worth the tiny investment of just $297 to attend arguably Australia’s best Two Day business building training?

If the answer is YES, then make sure you book your seat at the upcoming conference as soon as possible.


Paul McCarthy
Founder of the Marketers Club