Like sport, sales is a game played primarily between the ears. It’s your mindset as much as your actions that will determine whether you enjoy sales success or rejection. This week we take a look at the first 7 of the 21 Greatest Sales Stoppers and provide you with a plan to overcome or avoid…
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A Life Without Excuses. Life can be tough and most small business owners have experienced a low point where they have questioned whether they should GIVE UP or PUSH ON. I remember my dad used to say, “No matter how bad you think you’ve got it, there’s always someone out there who has faced worse…
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Let’s face it, if you’re in business then you need to continuously be generating LEADS. So it’s worth exploring what are the keys to winning and converting attention. There are 3 key elements to successful lead generation and you need all of them working in harmony. The 3 essential elements are: Visibility Credibility Likeability Without…
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Have you ever finished work after a REALLY long day, only to realise that tomorrow is your workplace anniversary – a massive marketing opportunity and you’ve got ZIP organised for your social media channels? A mad scramble ensues to come up with a clever concept, create the necessary bits like video or quote cards or…
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The right social media platforms can help you get customers through your front door, but the question we constantly get is, which platforms are right for you and your needs? Social Media Marketing is like any other form of marketing your business – you MUST have a plan. Gone are the days of haphazardly posting…
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As digital marketing evolves, we continue to see trends favouring video. If you are ever in doubt that you need to be using more video in your marketing to engage with your customers, consider the following statistics: 85% of the internet audience watches video online 92% of mobile video viewers share videos with others 51%…
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Collaborative Marketing. What is collaborative marketing? Quite simply, it’s teaming up with like-minded, similar, but non-competing businesses and pooling financial and time resources to create more buzz and interest than you could likely generate on your own. Some collaborative marketing ventures are a one-time event and other ventures are like-minded businesses teaming up for a…
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Imagine you had access to a salesforce who were eager to promote what you do because they know that you do great work. That they would happily tell others about you, spread the word and even invite them to do business with you. That they would arrange high quality introductions that meant no more cold…
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Your ability to ask quality questions will be one of the major differences between whether you are successful at selling or not. The quality of the questions you ask directly impacts the prospect’s sense of whether you are equipped to assist them and will be central to your ability to actually win the sale. The…
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The sales process can often produce stress for both parties involved. Stress, however, is the great enemy of the salesperson. Research shows that when we become stressed in any segment of our lives, our decision-making and communication usually becomes less effective. When you become stressed during a sale, it causes you to lose focus making…
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