Smart marketers know that social proof is a highly effective tool of influence and that it can increase conversion rates dramatically. Just think about it. When was the last time you went to a movie, ate at a restaurant, or bought a product online, without reading a review first? If you can’t remember then you’re…
Details
Testimonials are powerful and effective marketing tools, but they are of little value if your prospective client never sees them. When it comes to the use of testimonials, at the Marketers Club we teach our clients one all important principle. Testimonials must be Integrated, not Isolated. If you watch commercial television, you may, like most…
Details
Exhibiting is not only hard work, and time consuming but can be financially expensive as well. So if you are considering exhibiting at an event for your business, you MUST be prepared going into it and be prepared to do the work BEFORE, DURING and AFTER. Here’s 14 tips to help you get the most…
Details
Most entrepreneurs understand that testimonials are an important part of their marketing mix. However the truth is, if you want to help to accelerate a prospect’s desire to work with you, you don’t want a basic testimonial. What you need are Outcome Driven Testimonials. Let’s face it, having a testimonial that says you are a…
Details
The fact is testimonials are an important part of any company’s marketing mix. The problem is, while most businesses have a list of satisfied clients, few take the time to regularly ASK for a testimonial from their customer. This is a mistake. Here’s a common scenario. You’re working with a client, they’re thrilled with your…
Details
Use Referrals to Boost Seminar Marketing Attendance and Results By Bill Cates Marketing through educational seminars can be very effective for certain types of businesses. If you are using this powerful method for presenting yourself as an expert in front of prospective clients, then make sure you add a referral component to reduce your cost…
Details
Get Referrals without Asking by Promoting Referrals By Bill Cates You can get referrals from clients and prospects without even asking. All you need to do is plant seeds into their sub-conscious and watch them go to work for you. I teach 10 different ways to plant powerful referral seeds with prospects and clients. Here…
Details
Elevate Your Referrals to a Higher Quality By Bill Cates. Whether you’ve asked for a referral or one has been volunteered, what do you usually do with it? Do you just say, “Thanks, I’ll let you know what happens.” Or do you linger a little longer to learn more about your new prospect? I always…
Details
If you’ve wondered about the power of PR and free media, the 2016 US Presidential election was the best example yet for generating awareness and leads without the hefty price tag of the usual media costs. Donald Trump’s victory surprised so many people because he spent less on advertising than any other candidate. He made…
Details
Before you spend any more time, money or energy chasing new prospects, it might be a good idea to first get CLEAR about the most likely way people will find you. According to HUBSPOT’s research, these are the top 4 ways a prospective customer goes about selecting a professional service provider. Cue the drum roll……
Details