What it is and how to get it. We used to say it’s not what you know, but WHO you know that makes the difference in business. Not anymore! Today, the question isn’t WHO do you know, now it’s all about WHO KNOWS YOU and perhaps even more importantly WHAT DO THEY KNOW YOU FOR?…
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Discover the key questions you need to answer. If you’re familiar with the TV show, the Shark Tank, then you’ve been exposed to the concept of the 5-minute pitch. If you’re unfamiliar with the program, an entrepreneur steps in front of a panel of 5 potential investors (all highly successful entrepreneurs themselves), and PITCHES their…
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You’ve likely heard the expression ‘Content is King’. In modern marketing, Content Marketing is the BUZZ WORD. The theory goes, the secret to ATTRACTING AN AUDIENCE of hungry buyers comes down to one thing… CREATING CONTENT! If you’ve been busily creating and publishing content, then you’ll know it’s not quite that simple. Unfortunately for many…
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What it really takes to experience FAST GROWTH in your business. Just about every entrepreneur I know wants their business to grow faster. Entrepreneurs are by nature impatient people. Tell an entrepreneur there is a way to accelerate their progress and they are all ears. If you have ever looked at another business owner and…
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How to get your message heard in a noisy marketplace. The fact is, it’s easier now than it has ever been to make noise. The marketplace is filled with people clambering to grab your attention. Tweets, blogs, posts, emails, banners, videos, live feeds, pictures and constant connection advertising are just the tip of the noise…
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Recently I was speaking with some members of the Marketers Club program who shared with me the impact a particular idea had on them and their business. So I thought over the next few days I’d share a couple of these ideas with you in the hope they may have the same impact on your business.
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The first step most people take to becoming a musician is to select their instrument. They may choose vocals, guitar, drums, bass, sax, piano, violin, trumpet or one of a hundred other possibilities.
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The fact is stories are fundamental to how we communicate as human beings. Since we were knee high, we have been learning through stories. In business if you tell the right story and you can capture attention, entertain, enlighten, and persuade all in just a few minutes. The reason stories work so well is because…
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After a recent marketing presentation to few hundred business owners, I received an email from one of the audience members asking me a question. The subject line contained their question. They wanted to know how I tackle a challenge that impacts a lot of small business owners. How do you deal with rejection? It’s a…
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