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Build Your Circle of Influence

Modern business is increasingly about your ability to create relationships, build networks and establish a Circle of Influence.

This week I want to show you how to build and leverage your circle of influence to help you rapidly grow your business.

To begin, let’s define what Circle of Influence really is.

We understand that the majority of people select their service providers based on personal and professional referrals and this is supported by Hubspot’s research.

Ways To Find Service ProvidersWhen you truly understand how people make buying decisions you can become very strategic about where you invest your time, energy and resources to achieve the best possible outcomes.

Marketing is no longer about the person with the loudest drum. It’s about the person with the clearest message.

To construct your own powerful Circles of Influence, you need people who know or have the following three things…

  1. Have direct or indirect access to your target market
  2. Know exactly what you are famous for (people you specialise in helping and results you produce)
  3. Be willing to actively spread the word to people about the work you do

It is critical that you are building relationships with people who are in or connected to your target market.

Many entrepreneurs waste enormous amounts of time in networks, groups and conversations with people who simply cannot provide them with a link to their target market.

Or worse, the entrepreneur is unsure who their ideal client is so therefore never gains any real traction or momentum.

If you want to CONNECT with other small business owners, don’t miss #BeTheDifference2107, the #1 Connection event for Small Business Growth, full details HERE.

A functioning circle of influence also requires you to be very clear about your area of expertise and more importantly, that everyone in your circle knows what you are famous for.

Referrals, recommendations and introductions do not happen if people are unclear about what you can specifically do.

If there is a lack of certainty about your field of expertise, it creates an air of confusion that greatly diminishes the likelihood of people talking about you to others.

A circle of influence is about having fans; people who will speak proudly about their affiliation or experiences with you and therefore be active, rather than passive, admirers.

If you want to up the ante and move from having a group of clients, friends and associates who appreciate what you do, and instead have a circle of influence who feel compelled to rave about you to others, then you will need to ensure you have 3 key components in place.

  1. Be talented at what you do and have proof of the results you create
  2. Build relationships and connections with the ‘right people’
  3. Make yourself easily shareable.

The bottom line is if you want to create a Circle, you need to be good at what you do.

It’s not enough to be OK or adequate. At this level you may never upset anyone and generally meet the basic expectations of your market, but you are also unlikely to ever create the deep seeded desire to share the experience.

Your goal must be to go from being good at what you do to being GREAT!

If you’re already GREAT at what you do, that’s awesome. Now you need to be connected to the RIGHT people.

These are the people who are operating within the sphere we want to be moving.

This may be through a connection with another service provider, by joining an association, linking in with specific networks, or it could mean attending selected events, functions or programs.

#BeTheDifference2107 is the #1 Connection event for Small Business Growth, and if you’re quick, you can grab one of the last EARLY BIRD tickets HERE.

People used to say, “It’s not about what you know, but who you know that matters.”

Today what matters more is who knows you?

If your goal is to develop and grow a strong circle of influential people around you, then you must ensure people can easily spread the word about you.

If you do not make yourself easy to share, few people will go to the trouble of trying to push your message.

But if you develop good viral tools which add substantial value to the recipient, then your circle will gladly and willingly share the ideas and insights you have with other people just like them.

A Circle of Influence is not something you stumble into or create by good fortune.

It is a strategic planned process, that when properly designed, will provide a solid platform for the ongoing sharing and promotion of what you do, to highly targeted prospects who will have a need for what you do and the means to pay for it.

If you have not yet started to build your Circle, I suggest you invest some time into its construction.

If you have assembled a circle, then look at what you need to do to enhance and improve its performance.

#BeTheDifference2107 is being held in Melbourne on Thursday 19th of October and is your chance to actively connect with hundreds of Small Business owners like you who are keen to NETWORK and COLLABORATE with other savvy entrepreneurs.

You can find full details and secure your seat HERE.

Dedicated to your success,

Paul

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Our extraordinary team…
  • Paul McCarthy

    CEO & Founder of the Marketers Club, Head of Marketing Development

    Paul McCarthy is known as Australia’s RockStar Marketer and over the past 15 years he has positively influenced well over 300,000 entrepreneurs.

  • David Penglase

    Head of Sales Development

    David has been teaching people the art of ethical selling for over 20 years and has worked extensively with many of Australia’s top tier corporate companies.

    Personal blog / website
  • Lisa McInnes-Smith

    Head of Influential Communication

    One of the most loved and admired speakers Lisa is the first Australian to be inducted into the International Speakers Hall of Fame.

    Personal blog / website
  • Jenn Donovan

    COO Marketers Club & Head Coach

    Jenn helps guide the fortunes of Marketers Club members, helping them to take action and stay focused. She also works behind the scenes, with CEO Paul McCarthy, building programs and overseeing operations of the Marketers Club.

    Personal blog / website
  • Yvonne Adele

    Head of Social Media Development

    Yvonne Adele is the Marketers Clubs Digital Marketing Expert. Yvonne will show you that social media is easy when you know how.

    Personal blog / website
  • Jules Brooke

    Head of Media and PR Development

    Jules is the founder of Handle Your Own PR and an expert at helping small business owners win free media coverage.

  • Bill Cates

    Head of Referral Development

    Bill Cates is regarded as America’s No.1 Referral Coach and every member of the Marketers Club gets the opportunity to use Bills proven referral generation strategies.

  • Tim Gard

    Head of Presentation Development

    If you want to be able to deliver a more engaging, entertain and influential keynote presentation, workshop, staff training session, or sales meeting Tim Gard can help.

  • Mark Bloodworth

    Head of Team Development

    One of the most complicated components of growing a business is the acquisition, development and retention of great staff.

    Personal blog / website
  • Daniel Calleja

    Head of Video Production

    As video continues to become an increasing important part of online success it’s essential for you to be able to capture and use video effectively as part of your marketing.

    Personal blog / website
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