In our blog, Sometimes the Fastest Way Forward is to Stop, published just before the Christmas break, we reflected on one of the positive side-effects of another year ending – that it creates a reason for business owners to pause for a moment and evaluate how and where their business is going.
But now it’s a new year and it’s time to set new goals or some New Years Resolutions. New Years Resolutions aren’t confined to our personal life. You can create small, impactful resolutions for your small business as well. A resolution, after all, is a decision to do something different and bring about a positive change.
So, if you’re ready to make some SMALL, IMPACTFUL changes in your business, here are our Top 10 suggestions: –
1. MAKE MARKETING YOUR PRIORITY
Since small business owners wear a lot of hats, you might not always have “marketing” at the top of your to-do list. While you should definitely focus on delivering that amazing small business experience, in order to either attract new customers or nurture and ascend the ones you have, you need to make marketing your priority.
Take the time to create a marketing plan. To help, click here to download the Marketers Club Ultimate Marketing Plan Template.
If you know you need to learn the skills of marketing what you do more effectively, then I invite you to join us at Marketing Mastery.
In 2018, the Marketers Club will be doing a national tour where we will be visiting various Australian cities and delivering a special 4-hour Marketing Intensive.
To join the waiting list for your city, simply register HERE
2. LEARN TO MANAGE YOUR CASH FLOW MORE EFFECTIVELY
Cash flow is the lifeblood of any small business. Statistics tell us that 82% of small businesses fail due to poor cash flow management.
Cash flow isn’t intuitive. You simply cannot do it in your head and making sales doesn’t mean you are making money.
Furthermore, business growth sucks up cash – it’s paradoxical. The biggest times of growth can be hiding your worst times if you don’t manage your cash flow through the ebbs and flows of business. The faster you grow, the more capital you need to create to invest back into your business.
3. LEARN HOW TO DELEGATE AND DO IT MORE OFTEN
As a small business owner, you are often the “doer” in the business – the doer of everything. We talk often in the Marketers Club about your 3 money making activities. What are your 3 money making activities? These are the activities that you are best at. The ones that drive money into your business. Every time you are not doing one of those activities, your business’s greatest asset (you) is not working to its full potential – these are the jobs you need to start outsourcing.
Don’t delude yourself that you can continue to do it all on your own. You need to learn to delegate – it’s the key to a healthy work-life balance.
TIP: the key to successful and low stress delegation is communication and training.
4. INCREASE YOUR DIGITAL PRESENCE
Gary Vee, Entrepreneur and Social Media Expert, was quoted whilst on tour in Australia last year as saying, “If you aren’t spending 2018 utterly OBSESSING on how you can become successful on FACEBOOK and INSTAGRAM – then you are disproportionately less likely to WIN.”
Start thinking of your digital platforms as a marketing platform and not a selling platform. It’s all about winning the digital interview. The only good thing coming from you not using your digital platforms well, is the profits to your competitors.
Make sure your online presence is mobile-friendly, create that email marketing list, and produce that digital marketing strategy.
5. EARN WHAT YOU ARE WORTH
It’s time to raise your rates to correspond with the value you bring to the table. You might be thinking that raising your prices will alienate certain people from becoming a customer. That could be the case, but then they simply aren’t your target market.
If you’re too nervous to raise your prices, provide tiered packages that give potential customers choices so they can focus on the value you offer, rather than the amount of time you spent. Your prices can then reflect this value.
6. KEEP LEARNING NEW THINGS AND STRETCHING YOURSELF
New year, new skill. It may directly relate to your business or be completely unrelated. Learning a new skill will add a dimension of interest to your life that will help to maintain that work-life balance. It will also help you to get out of your comfort zone and meet new people.
Watch a TED Talk each day, subscribe to a Podcast or enrol in that online marketing course – like our 12 Week Marketing Makeover – revamped and coming soon.
7. JOIN A NEW NETWORKING GROUP
There’s nothing like talking to other business owners for sparking new ideas, refining old ones and making new meaningful contacts. In fact, many small business owners have told us over the years that they would value access to a place where they could regularly connect with other passionate and talented business owners in their local community and have meaningful business conversations.
They wanted more than a run of the mill networking event. They wanted the chance to REALLY CONNECT with other business owners; to be able to bounce ideas around, learn about the latest trends and importantly, create a network of friends to help support one another’s growth and development.
So, in 2018, the Marketers Club are opening up GrowthHUBs – around Australia. To find out more, click here and see how your nearest GrowthHUB can help you take your business to new heights this year!
8. MAKE TIME FOR YOU
It’s so important to take the time to recharge and refresh yourself; a healthy work-life balance and your small business’s success demands time out. All work and no play is a recipe for mental and physical disaster.
This is a core value of the Marketers Club. So much so that this year we are taking our Game Changer members to the Gold Coast in June. It’s part of our commitment to our members and their journey to success.
Perhaps you need to write time regularly into your schedule to “meet with yourself” and stick to that commitment. If you won’t invest in yourself, who will?
9. SET REALISTIC, ACHIEVABLE GOALS
Goal setting is a valuable habit. Unrealistic goals, pipe dreams that are so far out of your reach, only lead to frustration. A goal should stretch you – not snap you.
One of our favourite quotes is “Rowing harder doesn’t help if the boat is headed in the wrong direction” Kenichi Ohmae. Set goals. Start with the end in mind and know which roads you are going to take to reach your goal.
10. MAKE MORE OF A DIFFERENCE IN OUR WORLD
One of the philosophies of the Marketers Club is to give back – to make more of a difference in the world we live. The more you give, the more you get.
Nothing will seed and grow goodwill for you and your business better than giving back to your community. So find a cause that matters to you, and give what you can. Make this the year that you serve on a committee, be a mentor, volunteer or make regular donations to groups that make the place you live in a better place.
So, let’s get ready to make 2018 the year you finally bring all of your resolutions to fruition.
Cheers to that,
The Marketers Club Team