Your Testimonials

Integrate Don’t Isolate Your Testimonials

Testimonials are powerful and effective marketing tools, but they are of little value if your prospective client never sees them. When it comes to the use of testimonials, at the Marketers Club we teach our clients one all important principle. Testimonials must be Integrated, not Isolated. If you watch commercial television, you may, like most…

Boost Seminar Marketing Attendance & Results

Use Referrals to Boost Seminar Marketing Attendance and Results

Use Referrals to Boost Seminar Marketing Attendance and Results By Bill Cates Marketing through educational seminars can be very effective for certain types of businesses. If you are using this powerful method for presenting yourself as an expert in front of prospective clients, then make sure you add a referral component to reduce your cost…

Choosing Service Professionals

The Top 4 Ways Prospects Choose Their Service Professionals

Before you spend any more time, money or energy chasing new prospects, it might be a good idea to first get CLEAR about the most likely way people will find you. According to HUBSPOT’s research, these are the top 4 ways a prospective customer goes about selecting a professional service provider. Cue the drum roll……