If you’ve been reading my weekly blogs for a while, you’ll notice there is a constant through line – the focus given to encouraging you to devote more time to innovate your marketing strategies so you can generate more profits. My primary goal is to help you make more money. It has been well articulated…
Here’s an interesting question for you? Would you say you’re INTERESTED in, or COMMITTED to business success? The reason I ask is because there is a big difference between the two. You see, almost every entrepreneur I meet is INTERESTED in success. This fact was highlighted to me again recently. I was speaking interstate last…
If you’re spending more time on social media than you are on developing email campaigns for your database, then you are leaving “money on the table”. Email marketing isn’t as glamorous or as exciting as social media, but it has been around longer and it meets one of the most important aspects of customer relationships…
Decisive Moments! I think you’ll agree, life is full of decisions – moments in time when you must choose what action to take, what direction to head in, what opinions you will listen to and which you will ignore. The fact is, our lives are the sum of the decisions we have made up until…
If you have children then you are likely familiar with the word – WANT. I WANT this… What I really WANT is… Did I tell you how much I WANT? My kids have a seemingly endless list of wants, but what I routinely point out is, you may want ‘IT’, but do you really NEED…
Perhaps you are familiar with what is known as the BIG Rock Strategy. The idea of the Big Rock concept was made famous by Stephen Covey, author of Seven Habits of Highly Effective People. If you are unfamiliar with Covey’s analogy, let me start here. A time management guru was speaking to a group of…
Ever feel like you’re drowning in things to do? Is your TO DO list so long now you don’t even know where to start? The fact is having a massive list of things to do not only means you feel time poor, it also causes a serious energy drain. The challenge for business owners who…
Imagine this! You’ve been invited by a friend to a gala event that you are super excited about attending. When you arrive at the venue, there is a long red carpet that leads from the road to the doorway. At the end of the red carpet, a doorman stands waiting to greet you. In his…
If you’re in business you need sales, I get that! There is nothing wrong with wanting the sale, but the last thing you want to do is appear like you are desperate for one. There’s a fine line between making it clear that you want to win the business and looking desperate for it. Here’s…
