How to Make Content Marketing Work for Your Business!

You’ve likely heard the expression ‘Content is King’. In modern marketing, Content Marketing is the BUZZ WORD. The theory goes, the secret to ATTRACTING AN AUDIENCE of hungry buyers comes down to one thing… CREATING CONTENT! If you’ve been busily creating and publishing content, then you’ll know it’s not quite that simple. Unfortunately for many…

How to build your list with stories – 5 essentials to constructing a great story

The fact is stories are fundamental to how we communicate as human beings. Since we were knee high, we have been learning through stories. In business if you tell the right story and you can capture attention, entertain, enlighten, and persuade all in just a few minutes. The reason stories work so well is because…