We all have wishes, dreams and goals, yet it seems few people ever transform their desires into reality.
The big question is WHY?
What is the magic ingredient between Aspiring and Achieving?
I believe it comes down to a simple philosophy.
History is littered with examples of people who have adopted this philosophy and reaped the benefits.
Here it is…
Ready FIRE Aim.
Yes, you read it correctly.
No, I didn’t get it the wrong way around.
Successful entrepreneurs don’t live by Ready Aim Fire; they live by READY FIRE AIM.
What stops most people from applying the principle of Ready Fire Aim is the same thing that stops people achieving any meaning in their lives – FEAR
- Fear of making a mistake
- Fear of it not being perfect
- Fear of embarrassment
- Fear of Success
The list goes on…
But let’s be clear, Ready Fire Aim does NOT mean living free from fear.
As Mark Twain wrote, “Courage is resistance to fear, mastery of fear – not absence of fear.”
The problem as I see it is the world is filled with people who are AIMING to do something, but they seldom ever do.
Now Ready FIRE Aim is not about blindly running off and just doing things, it’s about having the courage to do what you likely already know you need to.
You see, most of the entrepreneurs I meet are READY, but instead of FIRING, they continue to try and perfect their aim.
They KNOW what they need to do, but instead of taking ACTION, they choose to keep investigating, planning, questioning, pondering and exploring options – all in the false belief that this will somehow ensure they don’t fail.
Well here it is folks, if you want FASTER SUCCESS, you’ve got to be willing to FAIL FASTER!
It’s really that simple!
It’s easy to look at other people who are achieving the levels of success you aspire to have, but there’s ONLY one way to achieve it.
YOU MUST TAKE ACTION!
Abraham Lincoln once said, “The only things that come to those who wait are the leftovers.”
If you’re tired of living off the scraps of life, you need to commit to taking massive and immediate action.
At the Marketers Club we have an expression: ‘Sometimes you win and sometimes you learn.‘
You can’t predict the outcome of a new marketing initiative unless you’ve tested it, any more than you can learn how to swim by reading a book on buoyancy.
The fact is, eventually you have to dive in and get wet.
To live by the motto of Ready Fire Aim, you need to be a pragmatist; more interested in producing results than perfection.
As you build a business, you will be required to face many fears, but as you do just remember the words of Susan Jeffers, ‘Feel the Fear and Do it Anyway.’
Stop AIMING to do what it is you KNOW you need to do and start FIRING.
It’s the fastest way I know to get what you want.