If you are serious about taking your business to a new level of performance the first step is to start thinking more like a marketer.
There is a clear distinction between an entrepreneur who has a marketers-mindset and one that does not.
Take the test.
Read the following 5 statements and see which option reflects the way you naturally think?
1. Your Primary Role
A) You see your key role in the business as being the DOER of all things. You fear outsourcing anything because it will not be done as well as you can do it and outsourcing costs money.
B) You focus and concentrate most of your time and energy on your core MONEY MAKING ACTIVITIES, happily outsourcing lower level tasks to others.
2. The Sales Process
A) Your primary focus is on simply finding someone you can make a sale to so you can get some dollars in the door, with little thought given to future sales opportunities of that prospect.
B) You no longer look for customers to make a sale, you are focused on making a sale to CREATE A CUSTOMER. The distinction here is that you focus on winning clients with whom you can have a deeper, longer and ultimately much more profitable relationship, rather than just chasing another quick sale to make ends meet.
3. Your Approach to Marketing
A) You try and tell everyone about everything you do in the belief that by telling maximum number of people you increase your chances of making a sale of something.
B) You are targeted about your message to market. You recognise that it is a futile exercise to try and tell everyone about everything you do, because this approach ultimately means no one hears ANYTHING you say. Instead your message is focused and targeted at your BEST BUYERS.
4. Message to Market
A) All your marketing messages are self-focused and about who YOU are, what YOU do and how well YOU do it. You are constantly trying to convince prospects to buy from you by telling them how wonderful you are.
B) Your marketing language is about your buyer not you. The old convincing style message has been replaced with a CUSTOMER CENTRIC message that speaks in the language of your buyer and focuses on the problems your buyer is looking to solve.
5. Marketing Strategy
A) You are constantly PUSHING out marketing messages telling prospects why they should buy from you and showcasing your products and services
B) You have moved from PUSH marketing to a PULL marketing strategy. You recognise the value in investing time in creating a quality LEAD MAGNET to attract high quality prospects into your world and onto your list.
If you naturally choose option B then you are thinking like a marketer, if however, you recognise that you are practising a lot of option A strategies, you may want to reconsider your approach.
Until you begin to think like a MARKETER, your progress in business is likely to be slow, and the number of clients you create will be low, no matter how good your product or service.
This checklist was extracted from the Book Amplify Your Marketing.
If you’d like to learn more about improving your marketing results you can claim your FREE copy now at marketersclub.com.au