Ever feel like you’re drowning in things to do?
Is your TO DO list so long now you don’t even know where to start?
The fact is having a massive list of things to do not only means you feel time poor, it also causes a serious energy drain.
The challenge for business owners who want to grow their business is finding the TIME and the ENERGY to market their business, especially when they are already feeling overwhelmed by all the things that need to be done.
I meet thousands of entrepreneurs every year who say, “I definitely want to improve my marketing results, but first I just need to clean up all the jobs on my ‘To Do’ list so I can put my energy into the marketing.”
As soon as I hear a statement like this, the alarm bells in my head start ringing.
Because what they are really saying is everything on my list is more important than my marketing.
If the goal is to grow your client base and increase your profits, then you must avoid making the fatal mistake of placing your marketing on the backburner.
This week I want to explore how you can energise your marketing efforts and why you should be putting your marketing activities at the top of any list you write – not at the bottom.
Let’s get to it.
When we talk about energy in business, we can look at it from several angles:
- The amount of energy you’re putting into the building of your business
- Which areas of your business you’re putting the energy into
- The external energy you create to attract clients
- The energy gain or drain you experience from your clients
Let me talk about the first two points quickly.
Most of the entrepreneurs I meet are working long and working hard. They are putting in a tremendous effort to build a business. They’re not sitting around twiddling their thumbs; they are doing the hard work.
The issue is where they are putting their energy. Most commonly they are putting energy into doing the things they love to do, the things they are most gifted at, which is typically the doing of whatever it is they do.
But what they are not doing is staying focused on their primary money makers which is the three things that if focused on, would have the biggest impact on the growth of their business.
When I created the Priority Marketing System, the first rule in the program was simple…
…Make Marketing the PRIORITY!
If you’ve placed your marketing activities at the bottom of your list, then you are almost certainly confining yourself to more of what you’ve currently got.
If you’re not earning what your worth, it’s because you’re placing your energy on the wrong things.
The second rule of the Priority Marketing System was equally simple. “Learn how to SELL.”
I focus most of my energy on helping entrepreneurs become better marketers because when they do, they start to create a consistent flow of high quality leads into their business.
You must be able to monetise your marketing efforts. There is no point attracting a bunch of great prospects in if you can’t convert them into clients.
Therefore, the equation is simple.
If you’re in business, you’re in sales, and if you’re in sales, you are in the ENERGY TRANSFER BUSINESS.
Creating your Energy Field
When prospects and customers meet you, they are either getting more energised or less.
You know what I’m talking about. There are really two types of people in the world:
- There are some people who operate at a higher energy frequency and as soon as you enter their sphere, you feel energised by them.
- And then there are those who simply drain the lifeforce from you.
I meet entrepreneurs all the time who tell me how passionate they are about what they do, but don’t emit any energy. In fact, it’s hard to believe they sell anything, so low is their energy field.
Now when I talk about an energy field, I’m not trying to get all “WOO WOO” with you.
I’m simply talking about a feeling you get from some people.
One of the facts about running a business is you are going to face challenges. There will always be ups and downs, highs and lows. That’s inevitable.
But the best entrepreneurs I know don’t allow their emotions and energy levels to fluctuate wildly, even in the face of challenging times.
They maintain a high-level of energy, remain positive (at least externally) so when they connect with a prospect, they remain upbeat and positive.
You must be careful not to show your prospects the ups and downs of your business.
There is no doubt that when you maintain your energy levels, it positively impacts the quality of the clients you attract to your business.
One of the keys to building a business that energises you is to pay attention to your client selection.
Problems occur when a business owner applies the ‘All Clients are Equal’ philosophy to their business.
Operating from the premise that all clients are equal can lead to your business being burdened by the presence of many poor-quality clients who drain your energy.
Typically, you can trace the issue of client quality back to the early stages of the business’s growth. When a business is first launched, the natural tendency is to say YES to anyone and everyone who wishes to buy.
We all have bills to pay and obligations to meet, and for that we need money. A problem eventuates, however, when we lose the ability to discern between clients.
When you shift your focus to earning dollars anywhere you can, you tend to lose focus on the idea of attracting quality clients. This is a mistake.
Running a business is a little like hosting a party. When you throw a party, who do you invite?
Your friends, right! The people you like most.
You wouldn’t invite a large group of people you don’t like to come to your party just because they might bring a small gift.
Imagine it. Your house filled with party guests who you invited but you don’t really like. Chances are the party won’t be much fun, especially for you. When you sit down to make a guest list for a party, the people at the top of the list are usually your best friends; the people you love to be around. In business, you need to apply the same thinking.
Growing a profitable business requires you to be energised so you can attract clients and do great work. The better the quality of the client, the better the results you can produce and the more energising the experience is for everyone.
If you want to see your results jump, then make sure you’re doing the most important marketing activities first, and putting your energy into the most important (money making) aspects of your business.
Remember, it’s all about an energy transfer so make sure you select clients who energise you and avoid spending time with those who drain you as much as possible.
I can promise if you create an environment that allows you to maintain a high-level of ENERGY, you will begin to build an unstoppable momentum in your business.