If you want to build a thriving business that delivers a healthy profit and allows you the chance to create a great lifestyle, then you need to learn how to do one thing above all others – STAND OUT from the crowd.
In a world filled with noise where consumers are bombarded with literally thousands of commercial messages every day, most businesses are simply invisible.
Here are five steps to help you increase the visibility of your business and grab the attention of your prospective buyers.
Step 1 – Differentiate or Die
Of all the options available to me in your field of expertise, why should I choose you above all of your competitors?
Your ability to answer this one question, to ATTRACT clients, is critical to your success. If you look, feel, smell, sound and taste the same as everyone else, then you will be lost in the crowd.
It is crucial that you:
(a) Understand your unique selling proposition (USP)
(b) Are able to articulate it effectively, and
(c) Know that your USP actually matters to the people you are trying to connect with.
The fact is, if you don’t know what it is that makes you different, there is no way that your prospects will either!
Step 2 – Make Marketing a Priority
When I created my Priority Marketing System™, deciding what should be the first step in the process was easy …. MAKE MARKETING YOUR PRIORITY.
You simply cannot afford to make your marketing a backburner project. Too often, small business owners prioritise almost every other task ahead of their marketing, and this is a huge mistake.
At their core, EVERY BUSINESS is first and foremost a marketing business. The lifeblood of your business is in generating a steady flow of clients and maximising the value of the clients you have. This is where the money is.
So, allowing yourself to be continually distracted by the operational side of the business, will almost certainly result in your business delivering minimal financial returns.
Only when you truly get that you are in the marketing business, is when you can expect to see your revenues jump.
Step 3 – Innovate Constantly
Peter Ducker, a bestselling author and management guru, said “Business only has two primary functions, MARKETING AND INNOVATION. Everything else is details.”
I agree completely – if you want to put your business in the spotlight and keep it there, you must be constantly innovating your marketing. A great way to improve your ability to innovate and develop new ideas is to join a program like the Marketers Club, where you can actively collaborate and share ideas with other savvy entrepreneurs.
Our Marketers Club members find incredible value in what we call the “side-ways-thinking” that comes from being exposed to ideas that are being applied in industries far removed from their own.
If you want to really stand out among your competitors, my advice is simple – look at what everyone else is doing in your industry and do the opposite.
Step 4 – Sow before you Reap
How easy are you making yourself to buy?
Smart marketers today don’t build a relationship with a prospect by asking them to buy.
They first give them the opportunity to engage, connect and consume while they are making the buying decision.
If you are always asking how you can get more clients, I suggest you start by asking yourself a better question.
What can you give to first draw them into your world?
The reality is that the vast majority of people do not buy upon the first request. In fact, it can take at least 12 points of contact before they are ready to commit to a purchase.
The problem, however, is most businesses only ask once or twice and are therefore leaking potentially thousands of dollars in sales out their doors on a daily, weekly or monthly basis.
If you want to stop the leakage of potential buyers from your business, then you best build some tools to add value, maintain contact and demonstrate your expertise.
If you want to learn how to BUILD A NURTURE SEQUENCE, then make sure you join me at Marketing Mastery on Tuesday 21st November 2017, here in Melbourne.
To claim your FREE ticket, Register Here.
Your ability to maintain a communication with your prospect while they are in your marketing funnel, is crucial.
Step 5 – Think Customers – not Sales
There are two distinct ways of thinking about your business.
One group tries to find a customer so they can make a sale. The other group makes a sale to create a customer. Your goal should be to make a sale to win a customer.
This means making a no brainer offer up front to get them started and then marketing to that new customer over time to build up their value over their lifetime.
Good marketing isn’t just about attracting new clients; it’s also about maximising the value of your existing list of clients.
There’s an old saying “The business is in the business.” Too often entrepreneurs spend all their time, energy and money in the pursuit of new clients, often completely ignoring the revenue potential that is laying in their existing list.
Make sure you are focused not only on winning new business, but on also truly maximising the value of every client you have.
To learn how to eradicate profit leakage and implement a proven FOUR-STEP Marketing System into your business, take the opportunity to join me for a 4-hour LIVE deep dive into rapid business growth by joining me at Marketing Mastery.
You can claim your FREE ticket here.
I can promise you this will one of the most valuable investments of your time and you will leave with a clear picture of what you need to do to take your business to the next level of performance.
The ability to attract and convert new buyers is an important skill to develop, but you must never lose sight of the fact that you are likely leaving a lot of money on the table by not nurturing your prospects for longer and then giving your clients more buying opportunities.
Learn to STAND OUT from the crowd and watch your bank balance start to grow.
Dedicated to your success.