You’ve likely heard the expression ‘Content is King’.
In modern marketing, Content Marketing is the BUZZ WORD.
The theory goes, the secret to ATTRACTING AN AUDIENCE of hungry buyers comes down to one thing…
If you’ve been busily creating and publishing content, then you’ll know it’s not quite that simple.
Unfortunately for many entrepreneurs, content marketing has become a waste of time.
But it doesn’t have to be.
If you understand ONE key principle …
Don’t confuse FREQUENCY and PURPOSE!
Let’s get it clear. Content Marketing is not simply about CHURNING out material.
Effective Content Marketing requires THREE KEY INGREDIENTS:
Without these three critical elements in place, chances are any content marketing you do will be a waste of time.
To help you map your content strategy, download the FREE Content Marketing Planner HERE
If you’ve been punching out content but are seeing little results, it’s likely because you’re missing one or more of these crucial elements.
A lot of entrepreneurs become disenchanted with Content Marketing because the return on their time and energy simply isn’t there.
As a result, they give up and throw the baby out with the bath water.
Now before you throw in the towel and declare Content Marketing a waste of time…
…do two things.
- Download your FREE CONTENT MARKETING PLANNER NOW
- Let’s take a quick look at the 3 key elements and how they can quickly help you start getting a return for your effort.
The first KEY element is QUALITY.
One of the most common mistakes I see people make with their content production is they think quantity rather than quality.
Content Marketing is NOT simply about punching out CONTENT no matter what. It is about producing quality content that people want to consume.
CONSUMPTION is one of the most critical aspects of marketing. If people aren’t consuming what you produce, then everything you produce is a waste of time.
The second KEY element is CONSISTENCY.
As a marketer, your goal is to provide a steady stream of quality content. If you produce GOOD STUFF, but you do it spasmodically, people will lose interest in what you are saying.
Your goal is to create a relationship with your audience. This requires the delivery of a consistent stream of content allowing you to build momentum and become a welcome voice of wisdom in the world of your audience.
It’s an excellent idea to aim to deliver the bulk of your content on the same day at the same time each week.
This will allow people to anticipate and ultimately LOOK FORWARD TO receiving your material.
You’ll know that you have nailed the first two elements when people contact you if your material doesn’t arrive when expected.
The final KEY element is CLARITY.
To get true CLARITY, make sure you grab a copy of the FREE one page CONTENT PLANNER – HERE
Clarity is perhaps the most crucial element of all and there are two points that you need absolute clarity about.
- You MUST be clear about WHO you are producing content for. This is your ideal customer. When you are clear on the WHO, you can produce highly focused and targeted content. You understand the problems and challenges your audiences face and the conversations they are interested in having. If the WHO is hazy, the content will lack the PUNCH it needs.
- You MUST be clear about WHY you are producing content. This means understanding the pathway you want to lead your prospective buyer on. When you have NO strategic plan, then your audience will become confused about what to do next or how you can help them get where they want to go. Your content needs to provide a pathway to an ACTIONABLE OUTCOME.
Without the 3 KEY elements of QUALITY, CONSISTENCY and CLARITY in place, chances are you will fall into the trap of producing Content for Contents sake.
If you’ve been hoodwinked into believing that effective content marketing is no more than trying to DROWN your prospect in copious amounts of AIMLESS content, then you are WASTING YOUR TIME!
If you want to attract, engage and promote what you do, then you need to create a plan that outlines the consistent delivery of quality material for a strategic purpose.
Then and only then will you begin to see a return for effort from your content marketing.
If you create content with purpose, the profit will come – I guarantee it.
Until next time,
P.S. To make a fast start on getting a great ROI on your Content Marketing efforts, don’t forget to grab your FREE PLANNER