I was interviewed recently and asked, ‘What was the catalyst for my success?’
I think my answer however, caught the interviewer a little off guard.
I suspect they were anticipating an answer like Hard-work, a Great Mentor, or maybe a factor like a Best-Selling Book, or even the breakthrough results I’ve helped my clients achieve.
These have undoubtedly all been factors in my success, but I wouldn’t call any of them the CATALYST!
I credit my success to one thing above all others…
The ability to SPEAK!
When I discovered the power of holding a One to Many Conversation, my business was changed forever.
This one skill changed the game for me.
And I firmly believe it is the NUMBER ONE skill that any serious entrepreneur needs to master.
Now you DON’T need to become a professional speaker, not at all.
But in the new CONNECTION ECONOMY we live in, you DO need to be an Influential Communicator.
There are several BIG advantages to being willing to share your knowledge and speak.
Perhaps the most exciting is the opportunity it provides you as a small business owner to accelerate your client attraction.
The cool thing about speaking is it eliminates the need for you to do a lot of time consuming and often fruitless one to one networking.
When you are willing and able to speak to a group (of any size), you can hold a One to Many Conversation and connect with everyone at a much deeper level almost instantly.
To learn how to take the first step towards Speaking Your Way To Success
Watch This Short Video.
Here are 5 ways SPEAKING can change the trajectory of your business.
1. Positions you as an Expert
An Expert Position should be the goal of any entrepreneur. It means you are a voice of Authority in your field. A person to watch, listen to and follow. In a noisy marketplace, buyers are not interested in what the generalists say, they only want to hear from the experts.
An expert they know and respect. Speaking gives you this status and more.
2. The chance to Add Massive Value
Whether you are marketing online or off, one of the keys to your success will rely on your ability to deliver plenty of UP FRONT value.
You must give before you get, sow before you can reap. You must offer your prospect access to valuable information that can aid them. This is the law of reciprocity in action.
And speaking provides you with the opportunity to add MASSIVE VALUE!
3. Creates Familiarity, Engagement and Trust
Ultimately we buy from people we like and we like people who we can trust. The true power of the platform is it provides you with the opportunity to create a deep level of engagement with a group of people in a very short timeframe.
You create a level of trust that means the audience becomes much more predisposed to the idea of working with you than someone they just met.
Essentially you can eliminate the competitors in your field and become your prospect’s first choice because they heard you speak. Now that’s powerful!
4. Grows Your Database
The ability to speak creates the opportunity to grow one of your business’s most valuable assets – Your List!
By being willing to step up and share your insights you create the opportunity to capture the details of your audience, whether online or offline and then nurture that relationship over time.
This is a truly game changing benefit of influential communication.
5. Paid Marketing Stream
Imagine that you didn’t pay to market your business, but instead someone paid you to market your business to other people?
That is the potential power of speaking.
When you master the art of sharing your expertise, you can find people who will PAY YOU to share your knowledge and while you’re doing so, you will be simultaneously marketing your own business.
Now that’s cool!
When I started out in business more than 15 years ago, I was a small business coach doing the usual networking, coffee meetings, cold calls and general hustle trying to earn a living.
Then I discovered the power of speaking.
Today I’m recognised as one of Australia’s leading small business marketing experts, an award-winning speaker and a best-selling author.
Speaking opened up three six-figure income streams for me and changed my life forever.
Today I love to teach other entrepreneurs how they can harness the power of speaking in their business.
If you want to know how to use speaking to grow your business, go to speakyourwaytosuccess.com.au today.
Then register to join me and two incredible Hall of Fame Speakers, Lisa McInnes-Smith and David Penglase on Thursday 6th of July in Melbourne.
This is simply the fastest way to grow a business that I know, and I’m going to show you exactly what I did and how you can do the same.
No matter what industry you’re in, becoming the VOICE of AUTHORITY in your field will put you on the fast track to success.
Hey, I’m impressed.
If you’re still reading it means you are seriously looking to succeed.
I love to work with SERIOUS players, so I want to make this opportunity even sweeter for you.
If you go to speakyourwaytosuccess.com.au and decide, YES I want to be there, simply use this special promo code SPEAKERVIP.
It will drop SERIOUS dollars off the price of your ticket.
If you’re ready for More Clients, More Success and lots More Dollars go to speakyourwaytosuccess.com.au now.
If you’re serious about becoming the VOICE of AUTHORITY in your industry, I’m serious about helping you.
I’ll see you there.