There’s no escaping it.
Small business success takes WORK!
So how do you feel about the work you’ve put in this year?
Did you give it all you’ve got? Did you leave it all out there on the field of battle?
I’ve long argued that being talented at anything is unlikely to be enough to ensure success; you must also be willing to do the WORK.
As 2017 nears to an end, it’s a chance for many entrepreneurs to catch their breath, to reflect on the year that’s been and examine where they’ve chosen to place their energy and what results that produced.
It’s also a chance to stop and think about what you’re going to do next year to ensure greater success with less effort.
For some, 2018 won’t simply be about working harder; it’ll be about working smarter by focusing on the RIGHT things.
For others it will be about knuckling down and getting seriously busy.
If you need to up your work ethic, you might like to check out an article I wrote earlier in the year called FOCUSED HUSTLE.
If you want to make the switch from slow burn to fast growth business, I outlined 5 rules that entrepreneurs applying the Focused Hustle philosophy live by. You can read that article HERE.
But before you start to make your plans for the new year let me ask you a question.
What’s going to make 2018 different from 2017 for you?
The late, great, Jim Rohn once said, “I used to say, ‘I sure hope things will change.’ Then I learned that the only way things are going to change for me is when I change.”
The key to having more success next year will start with you addressing where your attention is going. If it’s not on becoming a better marketer, then you might like to reconsider.
My father always said, “A plan is only as good as the person doing the planning.”
In other words, it’s one thing to plan to do something; it’s quite another thing to follow through and do it!
We can find all manner of excuses why we can’t do something, and many people expend all their energy doing just that – defending their excuses.
It amazes me the lengths some people go to try and convince you that their lot in life is a result of the unique circumstances they faced growing up.
“If only my parents had been more attentive… had given me more space… had more money… weren’t so rich… pushed me more… or allowed me to be my own person.
I recently overheard two young women chatting in a coffee shop. The topic of conversation centred on why life sucked for them.
One was convinced that the source of all her issues flowed from being the youngest child in a large family. Apparently being the youngest child resulted in her not being taken seriously by her family and being continually babied which has made it hard for her now as an adult.
The other woman had the opposite problem – an only child, she was finding life challenging because her parents had stopped handing her everything she wanted and were encouraging her to stand on her own two feet. I thought someone should call the authorities about this poor woman’s horrible parents. Imagine making her fend for herself – outrageous!
The thing that struck me most about this conversation, however, was the sense of entitlement they both felt. This type of thinking isn’t limited to young people. I hear similar sentiments coming from people of all ages.
I grew up in a poor working-class suburb, surrounded by people who believed they were entitled to more money, success and opportunity. The only problem was, they didn’t want to do anything extra to achieve it.
They were content to BLAME anyone and everyone for where they found themselves.
I always like to remind Marketers Club members that simply joining the program doesn’t automatically entitle you to success. You must be willing to implement and do the work.
The metaphor I like to use is the travellator.
If like me you travel a lot, you’ll regularly see these travellators throughout the various airports you visit. And it NEVER ceases to amaze me how many people, as soon as they step on, STOP walking.
The purpose is to help accelerate their progress yet most people use it as a way to take a break.
If you’ve found a source of ideas, tools and resources, whether here with us at the Marketers Club or elsewhere, then this information is there to help you achieve the level of success you aspire to, but you my friend, will need to do the WORK.
If you’re struggling with your marketing and would like us to help, then request a complimentary marketing diagnostic consultation with a Marketers Club coach.
Every one of our coaches is a former or current client and a current business owners who’s “been there, done that”. They’ve faced the challenges you’re facing and have achieved success in their own business.
Our coaching team understand what it takes to succeed and are here to help you get the clarity you need to accelerate your progress, grow your income and design the business and lifestyle you want. Click here to make your booking.
Remember, the success you enjoy is less about your talent levels and much more about your work ethic.
If I was to summarise the attribute our most successful members exhibit that allows them to double and triple their sales, it wouldn’t simply be that they read, listened, watched or attended.
It would be that they did the work and IMPLEMENTED.
Keep up the good work.
Paul.