Marketers ClubMarketers Club
Marketers Club
Small business marketing made easy
  • Home
  • ABOUT US
  • How we can help
    • 12 Week Marketing Makeover Program
    • Marketing Super Conference
    • GrowthhubsHome
      • Doncaster GrowthHUB Monthly Meetings
      • Yarrawonga GrowthHUB Monthly Meetings
    • Network / Net-worth Evenings
    • Marketers Club Membership
  • Speaking
    • Speak Your Way to Success
  • Blog
    • Marketing Minute Vlogs
  • Contact Us
Menu back  
FacebookTwitterLinkedinYouTube

A simple 3 step blueprint for building your business

Happy St. Patricks Day.

Now whether you are planning to drink a green beer or not today, MAY THE LUCK OF THE IRISH BE WITH YOU!

Being the son of Irish parents I have a close connection to the Irish culture.

Traditionally the McCarthy clan were Castle Builders and when I think about it I am living up to my family’s heritage.

The Marketers Club is all about helping small business owners learn how build their own castles.

I thought today it would fun to look at 3 fundamentals for building a castle (business) and give you a blueprint to help accelerate the building process.

When it comes to building your business castle you’ll need to consider important aspects such as:

  • Foundations that need to be laid
  • Design and structure
  • Expert help you will need to put around you to achieve the task
  • Ensure your castle is secure and can adequately protect you and your family.

As I started thinking about the building process I was reminded of a times when I have attempted to do some handy work (not my strong point).

I have cousins who are carpenters, electricians, builders etc. and when I would watch them build something they all make the task look so easy.

Yet when I attempt to do something similar the result is usually horrible.

On reflection, I discovered there were three key reasons the results I produced were so inferior to my cousins.

1. You need to have the right tools in your toolbox.

I have a limited range of tools and therefore I’m often forced to adapt a tool that is not designed for the task to attempt to do the job. As if the task wasn’t hard enough now I’m trying to do it with the wrong piece of equipment. It should be little wonder then that the finished product never looks as good as it could.

I see entrepreneurs frequently doing something similar with their marketing efforts. They are using inappropriate marketing tools or messages and then wonder why they don’t get great results. For example, putting together a home-made website is a common demonstration of entrepreneurs who are trying to build something that are not skilled at.

2. They are properly educated.

My cousins are all professionals who have studied and practised their chosen skills. They not only know what to do and how to do it, importantly they know the best sequence to do things in to get the best outcomes.

When it comes to marketing too many entrepreneurs have failed to study and develop their marketing skills. Therefore, they are operating with limited information and they almost certainly don’t know how to ensure they get the best possible outcome.

Continuing with the self-build website example, the entrepreneur may be able to get the sight to look reasonable but they will probably lack the skills and experience to get the site properly ranked so it can be found by anyone. Making the site close to useless.

3. They set realistic timeframes.

My cousin’s experience means they can look at a job and quickly access how long it will take to complete. They know if they will need to leave time for something to dry or set before they move on to the next phase and therefore can plan-out the job and keep things flowing.

Entrepreneurs need to do the same. You must understand that sometimes you need to allow time for things to resinate or penetrate the mind of the buyer before you apply the next layer of marketing.

It is also important to allow a realistic timeframe to get things done, rather than rushing and cramming too much into too little time.

Using your time wisely.

My advice is simple spend your time on the things you know you’re good at.

You will build your castle much faster if you focus on doing what you do well and then use the money you earn for your unique ability to employee who you need to do the other work (in my case handyman jobs), to ensure you achieve much better outcomes.

Ok I’m off to enjoy a Guinness!

Click Here
Click here to subscribe
Our extraordinary team…
  • Paul McCarthy

    CEO & Founder of the Marketers Club, Head of Marketing Development

    Paul McCarthy is known as Australia’s RockStar Marketer and over the past 15 years he has positively influenced well over 300,000 entrepreneurs.

  • David Penglase

    Head of Sales Development

    David has been teaching people the art of ethical selling for over 20 years and has worked extensively with many of Australia’s top tier corporate companies.

    Personal blog / website
  • Lisa McInnes-Smith

    Head of Influential Communication

    One of the most loved and admired speakers Lisa is the first Australian to be inducted into the International Speakers Hall of Fame.

    Personal blog / website
  • Jenn Donovan

    COO Marketers Club & Head Coach

    Jenn helps guide the fortunes of Marketers Club members, helping them to take action and stay focused. She also works behind the scenes, with CEO Paul McCarthy, building programs and overseeing operations of the Marketers Club.

    Personal blog / website
  • Yvonne Adele

    Head of Social Media Development

    Yvonne Adele is the Marketers Clubs Digital Marketing Expert. Yvonne will show you that social media is easy when you know how.

    Personal blog / website
  • Jules Brooke

    Head of Media and PR Development

    Jules is the founder of Handle Your Own PR and an expert at helping small business owners win free media coverage.

  • Bill Cates

    Head of Referral Development

    Bill Cates is regarded as America’s No.1 Referral Coach and every member of the Marketers Club gets the opportunity to use Bills proven referral generation strategies.

  • Tim Gard

    Head of Presentation Development

    If you want to be able to deliver a more engaging, entertain and influential keynote presentation, workshop, staff training session, or sales meeting Tim Gard can help.

  • Mark Bloodworth

    Head of Team Development

    One of the most complicated components of growing a business is the acquisition, development and retention of great staff.

    Personal blog / website
  • Daniel Calleja

    Head of Video Production

    As video continues to become an increasing important part of online success it’s essential for you to be able to capture and use video effectively as part of your marketing.

    Personal blog / website
Blog
  • how to turn a to do list into a success list
    How to Turn a To Do List into a Success List
    November 3, 2018
  • The 21 greatest sales stoppers and how to avoid them
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 3)
    October 29, 2018
  • The 21 greatest sales stoppers and how to avoid them
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 2)
    October 22, 2018
  • The 21 greatest sales stoppers and how to avoid them (part 1)
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 1)
    October 15, 2018
  • a life without excuses
    A Life Without Excuses
    October 8, 2018
Click here to subscribe
How we can help
  • 12 Week Marketing Makeover Program
  • Doncaster GrowthHUB Monthly Meetings
  • YarrawongaGrowthHUB
  • Membership
  • Networking Evenings
  • speakyourwaytosuccess
Contact info
Marketers Club
  • Address
    A division of the Business Support Network Pty Ltd
    Suite 4B, Level 1, 329 Mitcham Road
    Mitcham VIC 3132
  • Postal address
    PO Box 885 Templestowe VIC 3106
  • Phone
    1300 788 839
  • Email us

Find us on:

FacebookTwitterYouTubeRssLinkedin
Free resources

Free marketing training

No obligation consultation

All content © Marketers Club | Site by Reveler
  • Privacy Policy
  • Terms of Service
bottom menu

ABN 15 126 159 331