How to get your message heard in a noisy marketplace.
The fact is, it’s easier now than it has ever been to make noise.
The marketplace is filled with people clambering to grab your attention.
Tweets, blogs, posts, emails, banners, videos, live feeds, pictures and constant connection advertising are just the tip of the noise iceberg!
For most entrepreneurs, the marketplace is like standing in front of a speaker at a rock concert and trying to talk to a friend.
The noise is deafening and even those closest to you are having trouble hearing the message.
So what is an entrepreneur to do?
The reality is most small businesses are simply whispering in a hurricane.
Their marketing messages aren’t being ignored, they are simply INVISIBLE!
It would be easy to suggest the reason that no one SEES or HEARS your message is because of the sheer volume of messages out there.
But that’s simply not true.
We have all become better at filtering out the noise (mainly as a means of self-preservation), but we only filter out what we see as erroneous to us.
We ignore what we see as irrelevant.
And what we see as irrelevant are messages from businesses about their business – and from people trying to convince us to buy from them.
If you persist in trying to grab attention by telling them how smart, talented, successful or experienced you are, then I’m afraid you’re in trouble.
Simple… they don’t care!
If you want to CAPTURE EYE BALLS, if you want people to keep their EARS PEELED for your messages, then here’s what you need to do…
STOP talking about YOU!
START talking about THEM!
To help you realign your marketing messages and win the ATTENTION, ADMIRATION and ultimately the BUSINESS of your prospective buyers, I’m running a FREE mini training session called
Be Seen, Be Heard, Be Paid! How to speak in the language of your buyer and reap the rewards.
You can REGISTER NOW at no cost.
If you want to gain more attention and traction with your marketing, we need to look at a fundamental of effective communication.
FACT: human beings are all driven by the same thing…
It is rare that people will do anything that does not serve their own interests.
Even when you make a donation, volunteer your time, or sponsor a child, there is almost always an element of self-interest involved.
The act of giving makes you feel better about yourself and helps meet the self-image you hold.
The best marketers recognise and leverage the power of self-interest.
They understand people buy for their own reasons, NOT for the seller’s reasons.
Why are you in business?
I suspect it’s because you:
- Have a passion for what you do
- You want to make a difference
- You get joy out of seeing your clients succeed
But you also want to make a living. Hopefully a GOOD LIVING!
While money isn’t necessarily the primary driver, it remains an important part of the process.
You need to ensure you get paid because if you don’t, eventually you will be forced to give up or at least admit you don’t have a business and instead have a hobby!
This will leave your clients in the hands of a competitor, perhaps a competitor who cares a lot less than you do.
It’s in your customer’s interest for you to make money, so you can be there to deliver them great service.
That means, it’s in your interests to change the conversation!
You will never enjoy the rewards of seeing clients succeed and earn the income you want if you persist in building marketing messages and materials that are too self-focused.
To learn how to ensure your marketing materials ATTRACT rather than REPEL your prospects, make sure you join me for the FREE online training session I have coming up – REGISTER HERE.
Let’s take the first step to making your marketing messages more COMPELLING and ATTENTION GRABBING!
Understand your buyers current to desired state.
No matter what area of our life we look at, we have a current to desired state.
For example, you can think about:
The type of partner, parent, sibling, friend or lover you want to be?
The kind of time manager, entrepreneur, marketer, salesperson or leader you wish you were?
The type of body shape, fitness level, exercise regime and dietary habits you would like?
Think of any area of your life and chances are you wish you could do it bigger, brighter, and better.
Your prospects also have a CURRENT to DESIRED STATE (in relation to your area of expertise).
The question is, DO YOU KNOW WHAT IT IS?
Perhaps more importantly, are you building your communication strategy around it?
In my mini-training session I’m going to show you how to MAP your prospects STATE and build a persuasive conversation that will DRAW THEIR ATTENTION TO YOU!
To start building your map CLICK HERE
If you want to be heard, you MUST start speaking in your BUYERS LANGUAGE.
The primary reason marketing is often a fruitless exercise for small business owners is not the method – it’s the message.
If you are BANGING on about what you do and trying to convince people to buy from you, they will simply IGNORE YOU!
If you want their attention, you must learn how to build what we call CUSTOMER CENTRIC conversations.
When you learn how to leverage the pain that already exists for your buyers and place yourself in the GAP between their Current and Desired State, then you will unlock the secret to penetrating the noise.
There are five essential steps that you must learn if you want to master this powerful marketing strategy and I will be sharing exactly what they are and how you can employ them in my FREE TRAINING.
REGISTER NOW and I’ll step you through the process.
I’ll look forward to seeing you on the call.
Dedicated to your success,
Paul P.S. Only those who register for Be Seen, Be Heard, Be Paid! How to speak in the language of your buyer and reap the rewards, will get access to the recording, so even if you can’t make the live call, REGISTER NOW to make sure you get this information.