This month we are focusing on how you can become a Peak Performing Salesperson.
The fact is there is no value in being a great marketer unless you can convert interest into sales.
To help you become a Sales Peak Performer, I’m offering you the chance to grab a copy of a book which until now has only been available for sale.
How to Become a Peak Performer Salesperson is an eBook which was sold with an audio program for $197, but you can grab your copy now for FREE – Click here now to Download
So, let’s look at the first step towards ultimate sales success.
If you have any doubts about the quality of your product or service, it will be impossible for you to become a peak performer.
You must be proud of what you have to offer and feel confident that anyone who purchases your products or services will be the winner from the transaction.
My suggestion is that if you have doubts about the value or benefits of what you are selling presently, that you stop selling it immediately and instead find something you do believe in fully.
The alignment of the product or service with the salesperson is the first step in ensuring the ability to sell effectively. Once this is established, there is an even more important sale that needs to be made.
The salesperson must then sell themselves on their ability to sell the product or service.
If you harbour doubts about your sales ability, you will find it just as difficult to sell successfully as you would if you didn’t believe in the product you were selling.
Essentially, the first sale is that you must buy you.
The Peak Performer Mindset
A peak performer eliminates doubt about their own ability. They have complete confidence in their skills and capabilities. They don’t subscribe to the often-held myths about salespeople or concern themselves with the social stereotyping of salespeople. Simply put, they believe in what they do and their abilities to do it.
Unfortunately, this type of self-belief is rare. The average salesperson is filled with doubt and usually spends more time worrying what the prospect thinks of them than they are worried about understanding what the prospect really needs.
A peak performer isn’t a person that wins every sale. There is no such salesperson. Everyone misses out on a deal eventually. The peak performer, however, doesn’t take the rejection of their offer personally, and they certainly don’t let it affect the way they approach the next sale.
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Look to the Wild
We can often find important clues that can guide us by looking at the animal kingdom. Lions are a wonderful example of the self-belief and persistence that is required in the world of sales.
Despite the power and speed possessed by a pride of lions, you may be surprised to learn they don’t always catch their prey on the first attempt.
In fact, they are not usually successful with the second or third attempts either. It takes a lion six attempts on average to capture their prey, despite the fact they hunt in packs and have incredible strength and speed.
The lesson we can learn from this example is that it is not just about persistence; it’s about attitude.
How many lions would be successful if after they missed capturing their prey the first time, they started feeling sorry for themselves?
What would be the likely result if, with each subsequent attempt to capture prey, the lion allowed their needs to be filled with negative self-talk and as a result made less and less effort?
To finish this analogy, if the lions did respond to missing a kill the way many salespeople respond to sales rejection, then we would have very few lions left.
Unfortunately, many human beings lack the sort of persistence shown by lions. People would rather find excuses for their inability to succeed and more often than not, blame something outside themselves.
That’s why peak performers are rare indeed.
Example of a Peak Performer
One peak performer was the late Colonel Sanders. Colonel Sanders had the idea for KFC after he received his first social security cheque for $99.
At the time Sanders was 60 years old, had no money and no marketing expertise. All he had was a chicken recipe that people enjoyed. So, Sanders began visiting established chicken stores and offering them his secret recipe.
He would explain that he would give them the recipe for free in return for a small piece of the profit from every piece of chicken they sold for the rest of their lives.
Now as you can imagine, Sanders was not greeted with a particularly warm welcome. In fact, people told him he was crazy, they had their own recipe.
Why would they ever want to give him some of their profits?
Time and time again they told him he was nuts and to take his silly white suit and get out.
Now if you were in Sanders position, how long would you have continued asking? How many businesses would you have asked before you gave up? 100? 200? Maybe even 500?
Colonel Sanders asked 1,009 times before he heard his first ‘yes’. 1,009! That is a lot of ‘No’s’ in anyone’s language. But Sanders had self-belief and unwavering faith in what he had.
There is no doubt that in your business you, too, will face moments when your faith will be tested and you will be forced to dig deep and keep your faith.
Remember, every action produces a result. It may not always be the perfect result, but a result nevertheless. If you can see each result as an outcome rather than a failure, you will find it easier to persist.
To succeed in sales the first sale must be made to you. You must operate with unwavering belief and approach every sale with the absolute conviction that you will produce the result you want, no matter what has transpired in the past.
The How to Become a Peak Performer Salesperson eBook is only available for FREE for a short time, so be sure to grab your copy now HERE. Click here now to Download