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Time is the New Currency

Increasingly for entrepreneurs, the most pressing issue in their lives isn’t money, it’s time. Time is the new currency and how we spend it will ultimately determine the type of income and lifestyle we can expect to have.

Do you know how you can tell the difference between a wealthy person and a poor person? A poor person will spend their time to save their money, whilst a wealthy person will spend their money to save their time.

I don’t believe you need to wait until you are wealthy before you start defending your time. In fact, I think the fastest way to achieve success and increase wealth is to invest in protecting your time right now. This will allow you to focus your energy on the things you do best.

I remember when I hired my assistant Vicki to come on board. It was well before I could really afford it. In fact, when she started working for me our office was a bench in my laundry. That’s well over a decade ago. But although it was a stretch, it proved to be one of the smartest moves I could have made. You see, I knew my strengths were in Speaking, Marketing and Sales. I backed myself to be able to create opportunities but I needed someone with the ability to follow up, manage the client relationships and take care of the backend. These are Vicki’s unique abilities and you will find few people who can do it better than her.

So as a result of having someone like Vicki in my corner, I was able to achieve significantly more than many of my colleagues. It wasn’t long before many of the speakers, coaches and consultants who had started around the same time as me started asking how I was building my business so quickly. I openly told them that because I had Vicki I was able to achieve more and stay focused on what I did best. Most of them told me that they could not afford help and how lucky I was. It wasn’t luck; it was the courage to back myself and trust that I could achieve more if I made the investment.

The problem is most people are waiting for their clients to invest in them before they invest in themselves. Unfortunately it doesn’t work that way. As I repeatedly say to clients, THE FIRST SALE IS MADE TO YOU. You have to buy that you are worth investing in and you need to back that belief with action.

I see this time and time again with people who are considering joining the Marketers Club. Some people’s self-talk is I can’t afford this yet. I’d love to join and I know it would really help me but first I need to make some more money and then I’ll join. I’ve been hearing things like this all my life. But the truth is, these people never find the money to invest in growing themselves because they are trapped in a scarcity mindset.

As a result, instead of ever knuckling down and working on the most important money making activities, they spend their days buried in the STUFF. This is a habit and the truth, as painful as it may be, is you are where you are because of the habits you practice. If you find yourself getting distracted by shiny objects, constantly starting things but never finishing them, saying yes to people when you mean no, or giving away your services instead of charging people for them, then recognise that these are all habits that are limiting your progress.

If you are constantly saying things like I DON’T HAVE ENOUGH TIME, what you might really be saying is I’M NOT SPENDING MY TIME ON THE RIGHT PRIORITIES. One of the reasons highly successful entrepreneurs are able to achieve so much, even though they have the same amount of time each day, is because they are CLEAR about where to put their attention. The key to utilising your time well is first being CRYSTAL CLEAR about WHERE YOU ARE GOING. If you are not clear about your direction, you will be constantly slowing down to contemplate, consider and assess what appears to be opportunities. As Zig Ziglar said, “Beware of distractions that come dressed as opportunities.”

The fact is the key difference between those who are making meaningful and measurable progress and those who are simply ‘BUSY’, is one is laser focused on their goal and the other has a HABIT of being distracted by shiny objects. FOCUSED ENTREPRENEURS appear to have more time because they are not wasting time being distracted by things that don’t matter. As Covey said, “Most people are caught up in ‘the thick of thin things’.”

Take out a piece of paper and a pen and write down this question right now.

What are your 3 most important money making activities?

Take a moment to write down your answers to this question. In doing so you will likely learn a number of things:

  1. If you found this a difficult exercise to do, it means you are likely spending a lot of time on non-essential or non-revenue producing activities.
  2. Once you’ve identified the 3 areas, the next question is how much time to do you spend on these area each week? Again, you may learn that you are too often distracted by the STUFF!

Entrepreneurs too often fall into a trap of believing all their issues will be solved with money. The truth is, you will never truly maximise the income potential of your business unless you develop the HABIT of DEFENDING and VALUING your time.

The harsh reality for most entrepreneurs is that the bank balance will reflect not only your sales and marketing abilities, but how and where you choose to spend your time. Ask most entrepreneurs why they went into business and you’ll hear a similar response: To create MORE FREEDOM and CONTROL. If it’s freedom you are after, it starts with protecting your time!

If you take the time to identify your most important money-makers and seek to increasingly outsource the non-revenue producing activities to others, you will quickly see a rise in your income levels. You simply have a HABIT of doing things.  If you begin to break these habits, you will start to create the wealth, freedom and time you seek.

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Our extraordinary team…
  • Paul McCarthy

    CEO & Founder of the Marketers Club, Head of Marketing Development

    Paul McCarthy is known as Australia’s RockStar Marketer and over the past 15 years he has positively influenced well over 300,000 entrepreneurs.

  • David Penglase

    Head of Sales Development

    David has been teaching people the art of ethical selling for over 20 years and has worked extensively with many of Australia’s top tier corporate companies.

    Personal blog / website
  • Lisa McInnes-Smith

    Head of Influential Communication

    One of the most loved and admired speakers Lisa is the first Australian to be inducted into the International Speakers Hall of Fame.

    Personal blog / website
  • Jenn Donovan

    COO Marketers Club & Head Coach

    Jenn helps guide the fortunes of Marketers Club members, helping them to take action and stay focused. She also works behind the scenes, with CEO Paul McCarthy, building programs and overseeing operations of the Marketers Club.

    Personal blog / website
  • Yvonne Adele

    Head of Social Media Development

    Yvonne Adele is the Marketers Clubs Digital Marketing Expert. Yvonne will show you that social media is easy when you know how.

    Personal blog / website
  • Jules Brooke

    Head of Media and PR Development

    Jules is the founder of Handle Your Own PR and an expert at helping small business owners win free media coverage.

  • Bill Cates

    Head of Referral Development

    Bill Cates is regarded as America’s No.1 Referral Coach and every member of the Marketers Club gets the opportunity to use Bills proven referral generation strategies.

  • Tim Gard

    Head of Presentation Development

    If you want to be able to deliver a more engaging, entertain and influential keynote presentation, workshop, staff training session, or sales meeting Tim Gard can help.

  • Mark Bloodworth

    Head of Team Development

    One of the most complicated components of growing a business is the acquisition, development and retention of great staff.

    Personal blog / website
  • Daniel Calleja

    Head of Video Production

    As video continues to become an increasing important part of online success it’s essential for you to be able to capture and use video effectively as part of your marketing.

    Personal blog / website
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