Today it’s hard to ignore the power of social media. When 22% of the world’s population uses Facebook, more than 450 million LinkedIn profiles exist, Twitter has about 319 million active users per month, there are more than 800 million monthly users on Instagram and 93% of Pinterest users access their account to research products before purchasing, then you really can’t afford to miss out.
But do you have a MARKETING mindset when it comes to Social Media, or a SELLING mindset?
If you’re not getting the traction you want from social media, then perhaps it’s time to look at the content you are putting out.
Are you constantly trying to sell?
Telling them all about you and what you do and how well you do it?
Or are you providing value, value, value and solving your ideal client’s biggest challenges?
Pareto’s Principle (The 80:20 Rule), although an economic principle founded in the 1920’s, still applies today in all our marketing – including online. The principle being content should be 80% about your customers and their challenges and 20% about you.
So, stop using social media to SELL YOU!
Social media posts should always do one of the following
· Entertain, or
· Engage with value
If your posts aren’t doing one of the 3 things mentioned above, then ask yourself FOR WHAT PURPOSE?
Being CONSISTENT and CONSTANT on social media is the only way to build the traction you need, not only to attract new people into your social world, but to also nurture the fans you already have.
Constant content creation is possibly the BIGGEST roadblock we see in entrepreneurs and their limitations on building a solid foundation of raving fans on social media.
The constant creation of valuable material that educates or entertains or engages with value sometimes seems bigger than BEN HUR – don’t worry, we feel your pain!
When creating content, just remember:
· REPURPOSING content is your best friend! If only 2-5% of your audience is seeing your posts organically (these are the current stats from Facebook) when repurposing your content on a different day, at a different time, in a different week, is almost certainly going to be seen by a different audience – so REPURPOSE!
· You don’t always need to create – you can curate too! Curating content is borrowing content from someone else. If another fabulous entrepreneur has written/posted something that you think your audience would also find valuable – SHARE IT! Just remember to credit the person/company that you borrowed it from – that’s only fair.
· Create content that your audience will want to SHARE. If you want to maximise your social media ROI for your posts and stand out among the sea of content being churned out every day, then create shareable content. Know exactly what makes your audience tick…or not.
If creating content constantly, is your roadblock – then here’s a little gift all wrapped up just for you!
We have created a little download called 108 Social Media Content Creation Ideas – and it really does have 108 ideas for content creation in it for you!
Goodbye writers block! Hello ideas!
You can download your little gift here – 108 Social Media Creation Ideas.
The more you start to think about social media as a marketing platform and start to use it to show your expertise, solve your ideal client’s most challenging problems and sometimes make them laugh by entertaining them, the more of your ideal audience you will attract and engage with on a deeper level therefore building the trust that leads to loyalty, conversions and bigger profits.
BUT the goal of your social media MUST BE to take them offline. If the money is in your list, as we know it is, then your goal must be to nurture your online fans to the point where they are willing to give you their prize, tightly held against their chest – their email address so that you can start nurturing them offline as well.
We wrote a blog just a little while ago about how EMAIL CAMPAIGNS TRUMP SOCIAL MEDIA. Click here to read that article.
Providing value to your online fans is the only way they’ll ever give you the opportunity to start communicating offline and offline is where you are much more likely to ascend them from being a follower – to a buyer – to a raving fan.
Finally, our biggest tip of all for social media is GET SOCIAL ON SOCIAL MEDIA! Respond to those comments, interact with your audience, and create raving fans who will love you.
Don’t post and then be a ghost!
Now – go get social.
The MC Team.