Marketers ClubMarketers Club
Marketers Club
Small business marketing made easy
  • Home
  • ABOUT US
  • How we can help
    • 12 Week Marketing Makeover Program
    • Marketing Super Conference
    • GrowthhubsHome
      • Doncaster GrowthHUB Monthly Meetings
      • Yarrawonga GrowthHUB Monthly Meetings
    • Network / Net-worth Evenings
    • Marketers Club Membership
  • Speaking
    • Speak Your Way to Success
  • Blog
    • Marketing Minute Vlogs
  • Contact Us
Menu back  
FacebookTwitterLinkedinYouTube

What an experience

Imagine this!

You’ve been invited by a friend to a gala event that you are super excited about attending.

When you arrive at the venue, there is a long red carpet that leads from the road to the doorway.

At the end of the red carpet, a doorman stands waiting to greet you. In his hands is a clipboard with a list of the special guests who have been invited.

You give your name, he scans the list and on finding your name, he smiles and invites you to come inside.

Now before anything else happens, you already feel very special.

You have just had an experience!

It is this sense of being special that lies at the heart of what every Marketer aspires to create – a real Customer Experience!

At the core of your marketing efforts lies the customer experience. Great marketing is about being aware of the feelings you can create and the experiences you can provide for your clients.

The reality is in a competitive and often crowded market place, it’s the businesses that can create an experience that ultimately win.

Let’s explore how you do it.

The bottom line is simple.

People want to feel special, unique, valued and truly cared for.

When you show a customer a sincere level of care and roll out the red carpet, you positively charge your client relationships.

Unfortunately, few businesses ever roll out the red carpet for their clients.

Most don’t offer a remarkable experience. Instead they settle for an adequate experience, one that doesn’t offend but certainly doesn’t inspire.

They strive to offer a good product or service, at a fair price, with a reasonable level of service. They seek to be good enough instead of great, to be acceptable rather than remarkable.

You don’t want to do just enough to scrounge out a sale. You want to do more than enough to create a loyal customer and hopefully a raving fan. When you start to think like a marketer, you understand the value of focusing your energy on doing more than winning a sale; you want to generate referrals.

Referrals are the primary way most businesses attract new clients, but you don’t have to simply cross your fingers and hope a client refers you; you can actively generate referrals by being remarkable.

What does it mean to be remarkable?

It means being someone worthy of remarking about.

When you commit to delivering an outstanding client experience, you create a reason for people to remember you, talk about you and market you to others.

Being remarkable is often viewed as being difficult, costly and not worth the effort. The reality is nothing could be further from the truth.

It is the simple things, done well, that can make your business shine. If you want to be a part of a remarkable business, then you must first decide to be REMARKABLE.  This doesn’t happen by accident; it requires a conscious choice.

Not so long ago I visited a business where it was clear that a decision had been made by everyone working there to be remarkable.

I was meeting a buddy of mine for a coffee prior to heading into an appointment with a client. We hadn’t picked a place so as I arrived early, I started scouting out a coffee shop.

The welcome I got as I entered the store was unusually warm.  All the staff behind the counter smiled and seemed eager to serve.  They ran through the specials board for me before I settled on a sandwich.

I explained that a friend would be joining me soon for coffee and that I had no cash, only my credit card.  They confirmed that was not a problem and were happy to run a tab and hold my card so we could order drinks when my friend arrived.

As soon as my friend arrived, a staff member approached us.  “How is the sandwich Paul?” he asked.

For a split-second I was shocked.

How did he know my name?

I had never been there before.

Then I remembered the credit card.

The waiter had taken the trouble to get my name so he could address me personally. It sounds so simple and it is – but it’s also remarkable.

My friend immediately thought I must be a regular here.  I explained what had happened, including the exceptional service I had witnessed delivered to other customers. This is an example of one of the many simple practices that can help a business become remarkable.

Because of the service we received that day, both my friend and I have made a point to return to the café whenever we are in the area.

Being remarkable need not be difficult or costly, but it is certainly worth the effort. 

Businesses spend a lot of time and energy trying to develop elaborate elevator pitches and unique selling propositions, and often ignore doing the simple things that would truly set them apart.

Make the decision to be remarkable today, if only just a little.

I promise it will pay big dividends.

Click Here
Click here to subscribe
Our extraordinary team…
  • Paul McCarthy

    CEO & Founder of the Marketers Club, Head of Marketing Development

    Paul McCarthy is known as Australia’s RockStar Marketer and over the past 15 years he has positively influenced well over 300,000 entrepreneurs.

  • David Penglase

    Head of Sales Development

    David has been teaching people the art of ethical selling for over 20 years and has worked extensively with many of Australia’s top tier corporate companies.

    Personal blog / website
  • Lisa McInnes-Smith

    Head of Influential Communication

    One of the most loved and admired speakers Lisa is the first Australian to be inducted into the International Speakers Hall of Fame.

    Personal blog / website
  • Jenn Donovan

    COO Marketers Club & Head Coach

    Jenn helps guide the fortunes of Marketers Club members, helping them to take action and stay focused. She also works behind the scenes, with CEO Paul McCarthy, building programs and overseeing operations of the Marketers Club.

    Personal blog / website
  • Yvonne Adele

    Head of Social Media Development

    Yvonne Adele is the Marketers Clubs Digital Marketing Expert. Yvonne will show you that social media is easy when you know how.

    Personal blog / website
  • Jules Brooke

    Head of Media and PR Development

    Jules is the founder of Handle Your Own PR and an expert at helping small business owners win free media coverage.

  • Bill Cates

    Head of Referral Development

    Bill Cates is regarded as America’s No.1 Referral Coach and every member of the Marketers Club gets the opportunity to use Bills proven referral generation strategies.

  • Tim Gard

    Head of Presentation Development

    If you want to be able to deliver a more engaging, entertain and influential keynote presentation, workshop, staff training session, or sales meeting Tim Gard can help.

  • Mark Bloodworth

    Head of Team Development

    One of the most complicated components of growing a business is the acquisition, development and retention of great staff.

    Personal blog / website
  • Daniel Calleja

    Head of Video Production

    As video continues to become an increasing important part of online success it’s essential for you to be able to capture and use video effectively as part of your marketing.

    Personal blog / website
Blog
  • how to turn a to do list into a success list
    How to Turn a To Do List into a Success List
    November 3, 2018
  • The 21 greatest sales stoppers and how to avoid them
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 3)
    October 29, 2018
  • The 21 greatest sales stoppers and how to avoid them
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 2)
    October 22, 2018
  • The 21 greatest sales stoppers and how to avoid them (part 1)
    The 21 Greatest Sales Stoppers and How to Avoid Them (Part 1)
    October 15, 2018
  • a life without excuses
    A Life Without Excuses
    October 8, 2018
Click here to subscribe
How we can help
  • 12 Week Marketing Makeover Program
  • Doncaster GrowthHUB Monthly Meetings
  • YarrawongaGrowthHUB
  • Membership
  • Networking Evenings
  • speakyourwaytosuccess
Contact info
Marketers Club
  • Address
    A division of the Business Support Network Pty Ltd
    Suite 4B, Level 1, 329 Mitcham Road
    Mitcham VIC 3132
  • Postal address
    PO Box 885 Templestowe VIC 3106
  • Phone
    1300 788 839
  • Email us

Find us on:

FacebookTwitterYouTubeRssLinkedin
Free resources

Free marketing training

No obligation consultation

All content © Marketers Club | Site by Reveler
  • Privacy Policy
  • Terms of Service
bottom menu

ABN 15 126 159 331