Here is a question for you…
…what do you believe lies at the centre of business success?
Clearly there are many crucial components to business success.
Things such as:
- An effective marketing system
- Your sales ability
- Maintaining a loyal and profitable base of customers, clients or patients.
There can be little doubt that the ability to market, sell and deliver a quality service are all vital components of business success.
But there is an even more important and influential factor to business success…
…in fact, some of the most successful entrepreneurs in history regard it as the key to their success.
What is this secret?
It’s the Power of Association.
For nearly a century the world’s most successful business owners have known about, used and benefited tremendously from the power of association.
What these incredibly successful entrepreneurs knew, which most business owners fail to recognise, is that the greatest determiner of your success is the company you keep.
In other words, the secret to your success is based primarily on who you associate with.
Dating back to the 30’s, business leaders like Carnegie, Emerson and Ford all recognised and credited the power of association with being the ‘Driving Force’ of their success as it was described in Napoleon Hill’s best seller, “Think and Grow Rich”.
Modern psychologists suggest that your success depends largely on the five primary-people you wrap yourself around.
The question is, are you investing your time with people who believe in you, stretch you and challenge to be all they know you are capable of being, or are you surrounded by people who doubt you, mock you and try to hold you where you are?
The most powerful form of association comes in the form of a mastermind group. These groups consist of like-minded, savvy business owners who share ideas, encourage each other and provide meaningful support for one another.
Other forms of association include mentors, coaches, and people who have already achieved the success you aspire to. The key power of association is about positive influence.
When you hang out with big thinkers your thinking gets stretched, possibilities grow and you expand. However, when you hang around with the small thinkers, people who are constantly negative and like to waste their time making excuses or laying blame your thinking and world shrinks.
No matter where you are in your business’s development, choose wisely the people you share your dreams with. It is no accident that the rich get richer and the poor get poorer; it is all a matter of association.
The power of association can begin simply.
- You can start by reading great books
- Listening to CD’s that motivate and inspire you to grow.
- Attend workshops and seminars.
- Find yourself a mentor
- Join a professionally run mastermind group.
The biggest mistake you can make is underestimating the power of associations in determining exactly how successful you will be.
As a boy who grew up in a poor neighbourhood surrounded by people with scarcity thinking, it took me a long time to climb out from under the blanket of doubt that was wrapped around me.
Today I have no doubt that my success is in large part because I surrounded myself with great mentors, teachers and people who really inspire me.
Business is too hard to go it alone. Make sure you connect yourself with positive, success minded people who believe in you.
Only then will you be able to deliver the innovation, improvement and growth necessary to truly succeed.
The question now is, are you serious about connecting with other savvy business owners?
Too often I hear people complaining about the state of their business, but instead of channelling their energy into making something happen, they fall into the trap of complaining about the way things are.
In my opinion the world can be divided into two simple groups:
- Those who aim to do something
- Those who make things happen (people who FIRE).
If you are serious about surrounding yourself with smart operators and want the chance to associate with a room full of potential referral and JV partners, then joining the Marketers Club might be just what your business needs in 2018. Take a look at us FULL DETAILS HERE